Monthly Archives: December 2018

Modernism in Indian architecture – interesting things you should know.

The 1930s witnessed the advent of modernism in Indian architecture for the first time. In other words, the 19th century was a time when there was a paradigm shift in the way people started thinking and living, worldwide. Modern architecture in this context has nothing to do with new buildings, but rather, it indicates a revolution in the way people started visualizing and building different structures since the 19th century. The influence of famous modern architects like Louis Khan and Le Corbusier, the exchange of architectural ideas between India and other nations, and industrial revolution, were some of the major reasons why the concept of “modern architecture” received so much limelight.

Paving the way to modernism   

The colonial influence was extremely evident in the architectures of the 19th century, such as the Victoria Memorial in Calcutta, the Victoria Station in Bombay, and the government buildings in Delhi. Sleek windows, open verandahs and elegant colonnades were the hallmarks of these.

Later on, Indian architectures started to incorporate neoclassical influences as well as expressionism, classical modernism, and were influenced intensely by the Art Deco movement. Decorative motifs, rounded shapes, geometric motifs and regional influences became apparent, gradually. There was experimentation with materials, colors, symmetry, and sculptural effects. Currently, eco-friendliness, functionality and sustainability are some of the key factors that drive modern architecture in India.

A few impressive modern architectures

British Council Building in New Delhi – Constructed in the year 1992, the British Council building is a simple yet fantastic rendition in red sandstone. The credit goes to Charles Correa, a famed architect and urban planner, known for his love of traditional materials and methods. This particular architecture celebrates symbolism with its façade mural that stands for the “Shadows of Banyan Tree”. The presence of fountains and courtyards helps blend modernism with the Indian spirit here.

Lotus Temple in New Delhi – This Indian Baha’i temple was built in 1986, and resembles a lotus in a magnificent way. As the brainchild of Fariborz Sahba, an Iranian-American architect, this temple signifies purity and peace. Since the number 9 enjoys immense significance in Indian astrology, the temple has 9 each of doors, ponds and bridges. The unique structure boasts of 27 marble petals and is an engineering wonder.

The Secretariat in Chandigarh – This Le Corbusier masterpiece is a perfect example of the modern movement in India’s architectural landscape. Exposed concrete texture lends this building, 42 meters high and 254 meters long, a unique edge. The external ramps and small windows add to the exclusive look as well.

Sabarmati Ashram in Ahmedabad – A creation of Charles Correa, the Sabarmati Ashram is all about open layouts, simplicity, traditional huts and wooden louvers for windows. Brick walls, stone floors, tiled roofs and wooden doors create an earthy feel. The ashram is Vastu compliant, has a central water court and promotes ample ventilation.

Indian Institute of Management in Ahmedabad – Designed by the renowned architect Louis Khan, this building is a 20th century affair that impresses with its exposed brick structure and geometrical precision. The neat lines and large windows provide the perfect ambiance for modern education too.

Modern architecture in India is a dynamic affair and is now trending towards the use of green materials, for constructing both commercial and residential spaces. Modern architects are dreaming of a future where light, durable, versatile and environment-friendly materials can be used to design incredible structures in a cost-effective and efficient manner.

Homes for All – Affordable Housing in India.

Owning a house is not just an Indian dream, but something that is nurtured by people all over the world. However, fast urbanization and increased migration to cities have caused the demand for affordable housing in India to shoot up. The “Housing for All by 2022” initiative by the Government of India is hence a much needed boost in the affordable housing sector, as it intends to create 50 million houses by 2022. Since it is the economically weaker section of the society that has been hit most by housing shortage, the government has launched two schemes to address the problem, namely – Pradhan Mantri Awas Yojana Grameen and Pradhan Mantri Awas Yojana Urban.

What is the current scenario?

As estimated recently, India is facing an approximate shortage of 4 crore houses in its urban and rural areas. Economically weaker sections and low income groups account for almost 96% of this housing shortage. Some factors which have augmented the demand for housing are population growth, fiscal benefits, increased income, higher aspirations levels and the emergence of more nuclear families. The large migrant population in cities is also another prime reason for housing demand. Now, the two Government of India schemes mentioned above have the following 4 components:

  • In-situ slum redevelopment which aims to offer housing to eligible slum-dwellers through the redevelopment of existing slums on public or private land.
  • Credit-linked subsidy scheme which offers easy institutional credit to low income, mid income and economically weaker sections, to reduce house loan and EMI.
  • Affordable housing in partnership, which offers financial aid to private developers, so that they undertake affordable housing projects.
  • Beneficiary-led construction where the central government offers INR 1.5 lakh to each family from economically weaker section to construct or extend an existing house.

Issues facing the affordable housing sector           

Scarcity of marketable land, difficulties in the recycling of land, illegal encroachments and land mafias are some of the biggest concerns in the affordable housing sector. Often, large tracts of land are owned by public entities like ports and railways, leaving insufficient land for mass housing projects.

Also, land rights and acquisition rights are not very well-defined in India. Housing projects take a long time to get sanctioned and the lack of transparency when it comes to building bye laws and development plans, only add to the problem.

Rising construction costs is another challenge in the affordable housing sector, owing to price appreciation of labor and building materials. Obtaining a house loan is also a problem for many, especially those who don’t have income proof or work in the unorganized sector.

What is the way forward? 

To achieve the affordable housing dream, the government must join hands with private developers and financial institutions and other stakeholders to chart a sustainable model that works. Interest subsidy and incentive schemes, low cost credit, better regulatory policies and more transparency in land laws can help. Faster approval and clearance of housing projects are also a must.

Apart from that, the use of more eco-friendly and cost-effective building materials can bring down the construction costs and boost the scope of affordable housing. For instance, by replacing clay bricks with cheaper yet robust AAC blocks, not only will the construction cost decrease, but less labor and time will be required.

Hence, it is time to think out-of-the-box and devise innovative ways to provide affordable housing to all. Moreover, such housing projects will create more employment opportunities, especially for migrants, and enhance the GDP, creating a win-win situation for the country as a whole.

Color psychology for home.



Life would be meaningless and dull without colors and the same holds true for homes. Different colors affect your mental state in different ways, since some can be very energetic and inspiring, while others can be serene and relaxing. While some colors fill you with positivity, a few can make you feel sad and depressed too! So, using the right colors and the ideal color scheme is essential if you wish to make your home beautiful as well as happy.

Do remember that what color will appeal to you might depend on your age, cultural background, social stature, religion, and lifestyle. Also, people feel cooler in a room with calm colors like blue and green, and warmer in a room with reds and yellows.

Meanings and uses of different colors

Red – It indicates love, lust, energy, power, strength, excitement, fire, and even masculinity in some cultures. When used in living or dining rooms, red can lend richness, stimulate conversations and improve energy levels. Excessive use of red can however increase heart rate and blood pressure.

Yellow – Warmth, optimism, sunshine, energy and brilliance are indicated by this hue. Yellow is perfect for dining rooms, kitchens and bathrooms, as it has a welcoming and energizing effect. But, use yellow moderately, or it can cause angry and frustrated feelings.

Green – As a symbol of life, green indicates growth, relaxation, recovery, balance, and youthfulness. This color is ideal for any room in the house usually, but especially great for living rooms and bedrooms, to induce tranquility, warmth and relaxation.

Blue – This hue represents sky, heaven, sea, calm, intelligence, freshness, but can also indicate sadness. Shades like aqua and turquoise also represent dreams and imagination. Light shades of blue can be used in the living room, bedrooms and bathrooms to create a relaxed, peaceful vibe. Darker shades should be avoided as they can induce sadness.

Black and white – Though black is considered to be negative or a bad omen in many cultures, it is often used with white to represent Yin and Yang. The combination is used in living rooms, bedrooms, kitchens and even bathrooms to represent sophistication, peace and simplicity. Or, you can liven up a black and white room with splashes of some bright hue like red, pink or green.

Orange – Bold and cheerful, this color represents sunset, autumn, spices, clay, prosperity, and energy. Orange can be used in moderation in gym rooms or nurseries, to induce excitement and energy. Avoid this in bedrooms.

Pink – Pale pink stands for softness, girlish charm, innocence, healthiness, and sweetness. Hot pink is associated with heat, passion, romance, feminism and courage.  Pinks are best suited for girls’ rooms, though pastel or soft shades can be used in bedrooms and living rooms too.

Purple – Indicating royalty, drama, sophistication mystery, magic and wisdom, purple is a color that should be used creatively. Its dark shades can be used for cushions or printed curtains, while the soft shades like lilac or lavender can be used on walls. Purple is best suited for bedrooms and study rooms.

Brown – As the color of earth, brown signifies security, home, wholesomeness, reliability, warmth, honesty and healing. Brown can be used in small amounts in living rooms, bedrooms and dining rooms, when paired with white, beige, or soft grey. Too much of it can be overpowering.

So, use colors wisely. Light hues like whites or pastels can make your house look bigger on the outside and spacious on the inside. A mix of bright hues like red, yellow, orange, pink and green can liven up a nursery and lend both relaxation and energy. Avoid red and orange if you have heart problems and stay away from black, brown and deep blue if you are prone to depression. Finally, let nature inspire you when you color your home, as it is the best teacher!

Things to keep in mind while planning dining room.

The dining room is usually a very special place in any home, as this is where all family members come together after a long day to share hot and tasty meals and share their thoughts and feelings. Though traditionally, a dining room was a separate room, usually close to the kitchen or living, today, it is often merged with the kitchen or living or both, to make way for an open and airy layout. Such a layout ensures easy communication and makes it simple for the chef to carry hot dishes to the table and chat with guests at the same time.

How you plan your dining room will depend on the size of your house, space available, number of family members, your taste, as well as your budget. How you furnish or decorate it will also depend on these factors.

Things to remember

Location – The dining room should ideally be close to the kitchen, so that preparing and serving dishes is easy. Or, it can be close to the living room, so that entertaining guests is easy without compromising the kitchen’s privacy. Also, the dining room should be on the same floor as the kitchen, so that you don’t have to carry dishes up and down.

Direction – A dining room in the east will receive the morning sunlight and look cheerful when the family gathers for breakfast. South facing or west facing dining rooms will receive ample natural ventilation. Avoid planning the dining room in the north, as it will be cold during winters.

Privacy – Plan the dining room in such a way so that it doesn’t directly face the entrance. Also, if your dining is merged with the living space and you need privacy, installing a wooden partition, or a big shelf that acts as a partition, or a beautiful screen can do the trick.

Doors and windows – Large windows will keep your dining room bright and airy. Doors should be easy to access and not blocked by any furniture piece. Use curtains or blinds for your windows so that you can control the amount of light coming in.

Furniture – Choose the dining table and chairs based on the size of the room. Extra large furniture can dwarf a small room, while average sized furniture can look tiny in a large space. Make sure that the height of the chairs complement the table’s height, or pick them as a set. Go for a round table if you have a small family and a rectangular one for a large family. If you wish to place a carpet under the furniture, make sure all the legs of the table and the chairs rest on the carpet at all times. So, choose a large one! If you wish to install a TV, avoid the wall opposite a window, to avoid glare.

Decor theme – A dining room can be furnished with vintage, modern, eclectic or colonial style furniture, as long as they go well with the rest of the house. The furniture should go well with the wall color and flooring too. Any painting or sculpture you choose for your dining space, should match the overall theme. Table mats, runners and drapes should complement the furniture. For instance, floral table linen is great for a vintage theme dining room, while solids or geometric prints are better for a modern room.

Lighting – The bigger the dining room, the more light you will need. Decide whether you need practical lighting or suffused lighting. You can choose from accent lights, pendant lights, wall sconces and chandeliers, depending on the size, location and theme of the dining room. A chandelier is perfect for colonial style dining, while trendy pendant lights are ideal for modern dining.

So, now, you are all set to plan and design the dining room of your dreams. Consult a reputed builder or architect who can help you implement your ideas or guide you in the best direction.

How the right kind of walls can positively impact your health and well being.

Walls don’t just provide integral structural support to homes and offices, but they also determine the indoor air quality, indoor temperature, and your health and wellness in the process. Some studies by the EPA or Environmental Protection Agency show that most Americans spend 90% of their time in indoor spaces where improper air circulation and ventilation cause heavier concentration of pollutants in the indoor air. Certain chemicals used for building walls like volatile organic compounds, inorganic gases and mold and mildew can cause this problem too. These issues plague the Indian construction scene as well. Walls also determine the humidity inside a building and the amount of outdoor noise you will be subjected to. Here is a look at the health problems this can cause.

Health effects of poor quality walls

Nasal and chest congestion, headache, nausea, sore throat, eye problems, chills and muscle pain are some of the common health issues you might face in case your house or office has poor quality walls. Many people are allergic to the harmful chemicals used in traditional walls and can develop dizziness, wheezing, dry skin and so on. You might face problem in concentrating on your chores, and children, pets and elderly family members are more likely to be affected.

What is the solution – go green!

It’s time to move away from conventional clay bricks, as they not only deplete the alluvial soil layer, but also cause pollution during the manufacturing process. They are prone to mold and offer no noise or heat insulation. Using green walling solutions though can help in building walls that impact your health positively as they emit no harmful gases and discourage mildew. These products include CE certified AAC blocks, and block-joining and tile-laying adhesives, gypsum and ready mix plasters. The benefits of AAC blocks are especially notable:

Resistance to pests – These blocks don’t contain any organic compounds and are resistant against common pests, termites and mold. By using them to build walls, you can prevent lung infections, malaria, dengue, common fever and allergies.

Superb water barrier – AAC blocks feature uniformly spread out macro pores that resists capillary action and absorb minimal water. So, during the monsoon season, they hardly allow any water seepage. So, you can avoid the health problems that arise due to damp walls like fevers, chills and pneumonia.

Thermal insulation – Walls constructed with AAC blocks will keep you insulated against outside weather conditions. They will keep you cool during summer and warm during winters. Hence, you can prevent common cold, heat exhaustion, cramps, and heat rashes. AAC blocks are also fire-resistant and can endure temperatures up to 1200⁰C.

Sound insulation – Noise pollution can not only cause hearing loss, but also lead to stress, high blood pressure, and even heart attacks. Some studies have found that aircraft and traffic noise can delay learning in children and affect their memory. But, a superior sound reduction index makes AAC blocks better at sound insulation than traditional clay bricks. With sound absorption index of A0, they reflect all sound. So, the interior of a home or office is protected from outside noise pollution. This improves hearing, sleep, mental peace and concentration.

Apart from the above benefits, AAC blocks are lightweight, robust and resistant to earthquakes, which can prevent dangers from natural calamities. So, you see how walls built with the right materials can go a long way in nurturing your physical and mental health, and can help you reduce carbon footprint affordably.

Rain is Here, Is your Home Ready?

The time is here again, where rains enhances the beauty of everything around us. Trees, flowers, weather, everything blossoms.

With everything looking so perfect, it can be a complete downer to see your walls with water patches, all corners creeping with water seepage. Every house is constructed with the best care and materials, although, sometimes due to material properties and human errors, things could go wrong and leave you worrying on a rainy day. The moisture and dampness due to seepage can also cause bacterial and fungal growth. This could further lead to a major damage in the walls of your home, spread allergies and also destroy the beauty of it, especially if you go through the same trouble year after year!

But don’t start fretting already, we have a tested solution for it ! MagicBlox (AAC Blocks) by Magicrete that helps to enjoy rain without any sort of stress !

To understand, how MagicBlox (AAC Blocks) stands out and revolutionized the construction industry, first we have to under the reasons behind water seepage.

1.) Due to capillary action- Capillary action is a process of the movement of liquid along or through the surface despite other factors like gravity, plaster, paint, bricks, etc. acting against it.

2.) Poor vent or roof- Many people in rain witness water infiltration due to poor structural designs of vent and roof, leaving empty minor areas for the water to cause damage. Especially when the roofs are completely flat here in India, whereas in western lands, there is a sloping roof.

3.) Poor waterproofing at the time of construction- Firstly waterproofing is no inexpensive task, and when due to the material flaws or human errors, these loopholes are left, it creates nothing but a trap for the owners of the house.

How can MagicBlox (AAC Blocks) can save you from this?

  • MagicBlox contain 80% air and therefore weigh 1/3rd of clay bricks. It is formed as a reaction of aluminium with the proportionate blend of lime, cement, gypsum & fly ash. Which makes your building lighter by reducing the amount of steel and concrete.
  • One of the biggest advantages of MagicBlox is that
  • water, in any circumstances, does not penetrate through the blocks.
  • Microscopic structure of MagicBlox does not allow for
  • capillary action, making it impervious to water.
  • Its water barrier properties are further enhanced by adding silicone based additives.
  • In contrast, water does penetrate through the red clay brick which could cause so much damage as discussed before.

Infact, as per a demonstrated recent study conducted on 10000 houses, it was found that using a single layer brick wall was the most extensive reason for water seepage.

Almost 90% of water seepage covered through cracks was in the plastered brick walls. The further problem can be due to humidity, rainfall or high-wind. Whatever be the situation, MagicBlox can resist everything!

What kinds of structures can MagicBlox (AAC Blocks) be used in?

  • Residential buildings,
  • Commercial complexes,
  • Offices,
  • Hospitals,
  • Hotels,
  • Educational institutes,
  • Industrial buildings
  • Infrastructures.

Additional advantage of MagicBlox (AAC Blocks)

Not just water resistance, it also shows excellent resistance against earthquake forces, tropical storms, fire, pest and sound.



Water looks good only when it comes out of taps, not when it drips from the ceiling. So, if you are refurbishing or constructing a new house, remember to only use MagicBlox (AAC Blocks) and Rakhe Seelan duur aur deewarein mazboot.


So, be proactive now because later bigger damage can also have bigger repair cost !

Cost management tips for your “Dream Home”.


Building a premise from the ground up is not only time-consuming but also extremely costly. And, in today’s time, when most homeowners look for a budgeted home, it pushes us collaborators to also cut down construction cost as much as possible.

Some of the factors that account for maximum percentage of this cost includes the usage of steel, concrete, mortar, cement, etc as well as the labour cost.

With Magicrete’s AAC Blocks (MagicBlox), the cost of each of these factors is substantially affected and hence cost cutting becomes more of a luxury  than  a  choice,  the  fruit  of  which  can  be  enjoyed  by  every stakeholder, at every stage.

How MagicBlox aids cost reduction? Given below are some of the reasons-

Before construction:

1) Dead load-

Dead load refers to loads that relatively doesn’t change over  time.  This  includes  weight  of  permanent  components  of  a building including walls, beams, columns, flooring material etc), most of which comprise of steel and concrete.

Due to lightweight AAC, the overall dead load of the building reduces, further reducing the structural expense by almost 15%. When we say 15% salvage, the use of steel & concrete that builds the frame of the building is reduced by 15%.

 2) Labor Cost-

 As AAC is very light as compared to Red bricks, cost of labour required to move them from one place to another (Lead Labour) and the cost required to move them from ground to the desired floor (Lift Labour) also reduces heavily.

Also, building an infrastructure with AAC is 3 times faster, reducing the labour-time as well.

3) Mandatory  Mortar- 

Mortar  is  required  for  levelling  and  bonding bricks/blocks together, further synthesizing a strong structure. One 9 inch AAC block is equivalent to 20 bricks & One 4 inch AAC block is equivalent to 9 bricks.

In both the cases, the mortar required to join two components together is automatically reduced, further cutting down the cost by roughly 30%.

In fact, the thickness of the mortar required with AAC blocks is 12mm  to  15mm,  which  is  way  less  as  related  to  20mm, essential with red bricks.

3) Mandatory Plaster-

Plastering a wall is required not just protecting the wall from water seepage but it also helps in skimming the wall. All those unwanted edges at the sides/middle can be really unattractive to the eyes of the occupant. As AAC Blocks are already leveled thoroughly during their manufacturing process, they don’t need plaster for skimming, further cutting the plaster cost by almost 15 %.

4) Curing-

Curing is the process of maintaining appropriate moisture content and temperature for a defined period of time. When  it  comes  to  red  bricks,  curing  i.e.  water  bunting  is required for 2 days at every 6 hours of interval, this is done by labour.

In AAC Blocks (MagicBlox), no curing is required, this not only cuts down the cost of the mandatory water but the labour in-charge of the task is free, cutting the cost further down.

After Construction-

1) AC Cost-

The cellular structure of AAC provides well insulated interiors, keeping  out  warm  air  in  summers  and  cold  air  in  winters. Talking about summer time, AAC reduces the air conditioning cost by upto 30%

2) Pest Control-

Pest  feed  on  organic  particles  that  are  easily  found in the composition of Red bricks.

AAC being inorganic in nature has no such property, so it cuts down the cost for the occupant by not making it necessary to go for pest control every single year.

3.) No Seepage-

One of the biggest advantages of MagicBlox is that water, in any circumstances, does not penetrate through the blocks.

No water seepage results in less requirement of repainting and refurbishing the structure. This also affects the cost substantially.

With so many detailed reasons, it is well-demonstrated how AAC helps in cutting down the cost, not just before construction but even after !!

6 Things to Keep in Mind before Procuring AAC Blocks.

Day-to-Day articles, growing environmental awareness, multiplying eco-friendly homes, all are merging together to displace Red Clay bricks with AAC Blocks. Even if you’re sold on the progressive movement of AAC Blocks, there are some important things to know before you procure them from the manufacturer.  These criteria will ensure that you don’t compromise with the A graded quality of the AAC Blocks, that is going to be used in construction homes.

Additionally, the list is to clearly differentiate the premium company from the competitors so as to provide you, genuine and authentic material.

Here is the bulletin:

  1. Brand Image-

Today, we live in a culture that is rich in knowledge yet deprived of time. Due to this shortfall of time, we hardly can afford the time to look deeper into each and every project, a selective brand has completed. Most of the time, it’s the visual brand image that generates our response. With the internet revolution and social media era, it is also more convenient to recognize the know-how of a company through its patent image. This has completely changed the way in which brands vocalize themselves to the masses.

Hence, to be fulfilled with the brand image as well as being acquainted with their customer feedback is a significant factor before striking the deal of procurement.

  1. ISO/ISI Certification

Doing business with someone without an ISO 9001 certification-especially in manufacturing is in itself considered unreliable and also a huge risk factor. ISO isn’t just about an added advantage over the competitors when it comes to marketing, it also is a sign of benchmark and trust. This certitude is for you to obtain only top-notch AAC blocks.

  1. Masonry Training

Value-added service that the AAC block manufacturer is accommodating is another extensive criterion before. Starting from Introduction to Masonry to learning everything about the specific tools and measurement, all of it should be taken into consideration. Masonry skills, an ancient discipline that sums up the skills of detail constructing with the know-how of skill trade, is also crucial in the time-estimation of the project. With the benefit of this specific training, the regular masons, in no time can learn about the techniques and working standards for AAC Blocks.

  1. Auditing Masonry Training

Once after the masonry training and the onsite construction process initiates, it is essential to note how the company audits its masonry marking standards. Are they assuring high grade work by inspecting the process when it’s crossing 10%-15% dot of the assignment?

This detail not only provides a fair view of the company’s credibility but also gives an all-inclusive idea of the authenticity of its AAC wall. Hence, make sure to put a check on this before the decision of procurement is made.

  1. Plant Capacity

Knowing the capacity of the AAC block plant can assist you in being sure if your project will align with the manufacturing company’s potentiality. Not only that, it will moreover scout you to catch on the production cost, market competition and finally choosing the right brand for construction.

  1. On-Time Delivery

Time promised is the time delivered!

If a Brand follows this adage, it says a bunch of their work culture.

On time delivery assists in retaining your labour cost as well as a well-planned execution of the procedure. It is an essential KPI to evaluate a company’s delivery performance based on their commitment.

On the Surface, it sure looks simpler. Did the Supplier ship when they said they would? However, on the deeper level, these indicators really help in avoiding conflicts as well as a misunderstanding with the manufacturer.

Importance Of Plastering.

People build houses so that they can come back from work and relax with their family. Care is taken to decorate and beautify each and every corner of the house to make it reflect your personality. New blinds, perfect colour palette, matching painting and what not! And, at times we don’t realise but an important aspect of our beautiful homes is perfect plastering.

  • Reasons Plastering Is Important :

○   Plastering work can be one way to enhance the splendour of your house.

○    Plastering done over interior as well as exterior makes it even and smooth which can add strength to the walls and ceiling along with increasing the attractiveness of the home.

○    These can be used for both constructions of new buildings and restoration of age old buildings.

○    This  old  buildings  can  include  heritage  buildings  like  Churches,  old Victorian mansions, libraries, cemeteries, etc., which can be restored to its old world charm with the help of cornice plaster.

○    You can also save the damage of wall due to rain and wind by using appropriate plastering.

  • Innovative Solution by Magicrete :

○    AAC blocks have many added advantages over Red bricks, and those advantages can be catalysed by using MP (MagicPlast) and MB (MagicBond).

○    Combination of AAC blocks along with MagicPlast and MagicBond is consumer’s pocket friend, cutting down the much needed cost.

○    On  an  average,  every  3-4  years,  red  bricks  houses  have  to  be re-plastered/re-painted in order to eradicate the seepage. With both AAC & MP, the water seepage problem just goes out of existence!

Plastering being one of the most important and difficult work during construction, right amount of experience is needed to do it.  You must be smart enough to find the professionals for this job to get the amazing result at the end of the day.

And, Magicrete for years now, has been acknowledged for being the walling expert!

Smart Technologies That Will Drive Smart Cities- MagicBlox (AAC Blocks) Is One Such Technology !

Fast Moving World

Plenty of amazing inventions have been done by plenty of amazing scientists as well as people, by making connections and developing coherent understandings of how things in the world work!

From changing our way of communication to our addictions and health issues, technology has notched up every bit of our lives.

With all these permutations and combinations that happened during these advancements, many of our useful and valuable resources have been wasted, some almost to extinction.

But now with this awareness, we can put a stop to the wastage of resources that are also harming our environment.

In fact with our government also working for the same cause with the smart city idea, we can frankly use resources to their optimal use, without wasting them at all now.

 What Is A Smart City?

Before we dive deeper into Magicrete’s green solution to smart cities, we need to understand the terminology well.

A smart city is a city which is equipped with basic infrastructure to give decent quality of life, a clean and sustainable environment through applications of smart solutions.

This includes power management, water supply, waste management, law enforcement, urban mobility, IT connectivity, safety and security of the citizens.

With these criterias that needs to be served, it also becomes important to manage the cost and durability of these solutions.

One such Solution for smart cities is AAC Blocks (MagicBlox) by Magicrete.

Early in construction of urban houses, only red bricks along with cement was trusted. But advent of many new materials has brought significant changes in the concept of residential  buildings  in  India.  The  most basic building material, the brick, too, has witnessed a change. That change is AAC Blocks!

Now, as the awareness for pesticides, earthquakes and fire is increasing, AAC Blocks are being preferred by many people for building their homes and raising their walls.

AAC, which is a short form of Autoclaved Aerated Concrete is revolutionizing the construction industry since past 3 decades. With a wildfire like awareness, more and more  people are understanding the benefits of using AAC Blocks and the capture percentage it has in the construction industry increases every year!

Why AAC Is A Smart City Solution ?

AAC clearing provides a better landscape to the consumers. Insisting strong on that, below are some of the features of Magicrete’s AAC Blocks (MagicBlox)

  • Water  Resistant: No  more  Water  Seepage  as  AAC  Blocks  does  not  allow Capillary Action.
  • Pest Resistant: Have a Pest and Termite free wall made of Inorganic material.

  • Excellent  Sound  Barrier: Enjoy  Sound  Sleep  with  the  wall  having  Sound Transmission Class rating of 440 DB.

  • High Thermal Insulation: Save Up to 30% Cost Of A.C

  • Fire Resistant: The melting point of AAC Blocks is over 1600 Degree Celsius which can resist fire up to 6 Hrs.
  • High Strength: Honeycomb Structure Provides highest strength to weight Ratio, Compressive Strength: 4N/ mm2

When It Comes To Cost of AAC Blocks (MagicBlox) :

If only the cost of bricks and AAC blocks is compared, AAC blocks prove costlier. However, when the cost of masonry is compared, AAC block masonry proves so much more cheaper than brick masonry. This is due to saving cost due to mortar in joints, in the thin plaster layer and when it comes to labor.

More details on that are given below:

Block vs Brick

So the superiority of AAC Blocks (MagicBlox) in construction is not just in terms of one or two factor, but every beneficial factor consumer or a builder can think of!

Clearing stating itself as a “Smart Solution For Current and Future Smart Cities!”

PMAY, Urban Life in Rural Background.

Despite of having immense growth in development and infrastructure over the last few decades, there is still a big number of people in India that are living in poverty with no house of their own!

India also being the third largest economy (by PPP) today, however it remains a sad fact that for a vast majority of our population, housing is still a luxury let alone access to clean water, proper sanitation and constant electricity supply. India’s urban population registered a decadal growth of 32 percent rising from 285 million to 377 million between 2001 and 2011. The housing stock however failed to match pace, leading to a housing shortage of 2 crore homes. Also, by 2030, the urban population is expected to reach 590 million, calling for a higher number of affordable houses, retail spaces, offices and hotels than ever before.

The National Democratic Alliance (NDA) government led by Prime Minister Narendra Modi launched many schemes which focuses on financial inclusion, infrastructure development and empowerment of poor peoples, farmers etc.

One such scheme is PMAY (Pradhan Mantri Aawas Yojana) to realise “Housing for all” reality by 2022 and it has been the talk of the town ever since.

Through this scheme, the central government aims to build 3 crore homes by the year 2022 to cater to the housing needs of the mid-income group, besides the EWS (Economically weaker section) and LIG(Low-income group).

Launched in the year 2015 with a vision to build affordable houses with water facility, sanitation and electricity supply round-the-clock, Magicrete was more than happy to get on board in 2017, for a motive this meaningful!

Details of the project include constructing a Multi Storey Building including Internal Water supply & sanitary and Internal Electrification for 21 buildings, 252 dwelling units by monolithic eco friendly technology with Infrastructure (road, drain, water supply, sewerage, external electrification etc under HFA scheme)

  • What is PMAY?

PMAY, the flagship program, is an initiative provided by the Government of India not only aims at providing affordable housing to the poor and needy but also for coping with the needs of increasing urbanization.

It has two components: Pradhan Mantri Awas Yojana (Urban) (PMAY-U) for the urban poor and Pradhan Mantri Awas Yojana (Rural) (PMAY-R) for the rural poor. This scheme is also converged with varied schemes to ensure that the other needs of people living in the house like electricity, drinking water, banking facilities, road, etc are also available at their doorstep.

Magicrete’s collaboration with PMAY which initiated in 2017, is a 18 months long project in Bhilai, Chhattisgarh. More than half way through the project, the outlook of the project looks like this!2

Construction Of The Dwelling Units:

These PMAY units are constructed out of monolithic way, made from fly-ash concrete. Fly-ash is is a byproduct from burning pulverized coal in electric power generating plants. It is available in abundance and its use doesn’t harm the environment like the red bricks.


Magicrete which is a pioneer in green building materials was founded with a vision to revolutionize Indian construction Industry and today when it got an opportunity to work for another revolutionising idea PMAY by the Prime Minister himself, we couldn’t have been more happy to work for this cause!

Also, Magicrete have been a flag-bearer of modern construction technology over the last decade. We are a leading player in the AAC blocks industry (an innovative walling material that has transformed the way construction happens across the country). By 2020, the annual demand for walling material is expected to rise to INR 729 billion, and the demand for AAC blocks for walling will increase more vis-à-vis bricks, owing to their superior features and cost-effectiveness. Hence, Magicrete is all set to boost the ‘Housing for All’ mission with its products being used in affordable housing projects across the country and make the coming years brighter for both urban and rural homeowners in India.

Ultimately realising, “Homes for All- A Not So Distant Dream!