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How can your home improve your social status?

Choose green product and improve social status

Everyone builds a home with love and care. We all want to use premium quality material and build a home that is strong, durable and looks beautiful from the inside and the outside. What you choose for you home reflects a lot about your personality. Every aspect and element that goes inside the home has a lot to say to the onlookers. The exterior beauty of the home leaves an impression on the onlookers which is why it is essential to use the finest material and ensure that your home is strong and pest free. You can now improve your social status with the use of right materials while building your home.

You can ensure that your home is strong and cost efficient with the use of AAC blocks. The Autoclaved Aerated Concrete is light weight, durable building material that is available in a wide range of sizes and strengths. The AAC blocks are an ideal replacement for the traditional clay bricks. These blocks are light in weight, easy to transport and highly cost efficient. The blocks are used as a regular building material across various countries and are now introduced in India by Magicrete. The unique building material offers ultimate flexibility, durability and workability. It contains sand, water, cement, quicklime and gypsum as the main material. AAC contains about 60% to 80% of air by volume. The usage of these blocks for construction ensures that you save on cost and the construction proceeds at a quicker pace.

The blocks have an attractive appearance and are versatile, which allows you to achieve any type of design you may want. It also comes with exceptional thermal insulation qualities that help maintain the right temperature inside the house. During summer, it would keep the temperature cool and in winters, it would maintain the inner temperature to be warm. It helps you save in air conditioning load and reduce the consumption of energy. AAC is a nontoxic product which does not pollute the air, water or land. There are no by products in the manufacturing process of these blocks. The blocks are manufactured in a variety of sizes and strengths, which will allow you to choose whichever shape you want for your home. AAC blocks are pest resistant, fire resistant, earthquake resistant and sound proof. You can enjoy every season without any stress; the blocks are moisture resistant and will not allow the seepage of water inside the walls. Thus, there will be no impact on the exterior beauty of your home for many years to come.

Magicrete caters to a growing number of clients that regularly use AAC blocks for their construction projects. With the use of latest technology and quick service, Magicrete has been able to reach out to people across the nation and to bring awareness about the benefits of using this product. With increasing awareness, more and more builders and architects prefer to use AAC blocks in place of the traditional clay bricks and reduce the cost of construction.

Choose Magicrete for a strong and durable home

Are you constructing a new house? Are you renovating your house? Make sure you use the best products available in the industry to build a strong and reliable house. With the use of latest technology and the innovations in the industry, it is now possible to build a house that is earthquake resistant and allows you to enjoy the weather without any stress. Indian construction industry uses innovative technology that allows you to maximize the efficiency and ensure that the products used are cost efficient as well.

You can now replace the traditional clay bricks with AAC (Autoclaved Aerated Concrete) blocks brought to you by Magicrete. The AAC blocks are high in strength, light in weight and cost efficient. The blocks are an ideal replacement for the heavy bricks which required a lot of effort in terms of transportation. There are various benefits of using AAC blocks for your construction; these blocks are versatile with properties of earthquake resistance, thermal conductivity and ease of use. AAC blocks are used across many countries in the World; they have only started to make a mark in India and across the Indian construction industry. Magicrete offers a range of products that are technology driven and also offers value added services to all the clients. It is the first AAC Company to have provided complete walling solutions with a range of products that are high in quality and highly durable. Magicrete has a technology driven model which ensures timely dispatch, quality check and provides value added services.

It has successfully served more than 2000 projects with esteemed clients that include Reliance Industries Limited, Larsen and Toubro Limited, TATA Housing, DLF Building and many more. The clients are highly satisfied with the products offered by Magicrete and are moving towards the adoption of new technology. AAC blocks are environment friendly and do not pollute air, water or land. This ensures that there is no generation of waste during the construction process. Another primary consideration of the blocks is moisture protection. The AAC blocks have porous structure, which are small air bubbles distributed evenly throughout the material. This ensures that there is minimal absorption of water into the AAC blocks and gives complete protection internally as well as externally.

Magicrete aims to introduce the latest technology and replace traditional clay bricks with AAC Blocks. It is a pioneer in the manufacture and sales of the AAC blocks which are making news across different cities. They aim to provide complete information about the use and benefits of the same, so that the client knows that they are investing in the best for their homes. If you have a property under construction or are planning to build a house, do take a look at the products offered by Magicrete and choose nothing but the best for yourself. The long lasting and versatile AAC blocks are here to stay and make a mark in the construction industry across the nation.

Use water resistant AAC blocks and enjoy rain


Every house is constructed with the best care and materials, although, sometimes this could go wrong and leave you worrying on a rainy day. Come monsoon and the trouble of water seepage begins. This could lead to a major damage in the walls of your home and destroy the beauty of it. In the long term, it could become difficult to cover the damage done by water seepage into your walls. Although monsoon is the most awaited period in the year, it brings a lot of trouble if the structure of the house is not checked in advance. If you go through the same trouble year after year, we advise you to use water resistant AAC blocks and enjoy the rain without any stress.

AAC blocks are light in weight and made from lime, sand, cement and water. They are easy to work around with and much lighter than bricks, which makes your building lighter by reducing the amount of steel and concrete. They also do not consume a large amount of electricity and are easy to transport. One of the biggest advantages of AAC blocks is that water does not penetrate through the blocks. Microscopic structure of AAC block does not allow for capillary action, making it impervious to water. Its water barrier properties are further enhanced by adding silicone based additives. In contrast, water does penetrate through the red clay brick which could cause trouble to your building in the long term.

AAC blocks are a developing product across many Countries, the environment friendly construction material results in the strong thermal insulation of the walls. It is resistant to earthquakes and are manufactured using European innovation. The blocks are highly recommended for use in high rise buildings due to the light weight and the ease of transportation. These blocks are designed with special care that ensure no seepage of water or damage to the walls. If you have had difficulties in the months of monsoon, it is highly recommended that you use the AAC blocks for the construction of your home or office. Using the right materials will not only ensure longevity, but also ensure that you face no troubles in any weather. AAC blocks can be used in all types of structures- residential buildings, commercial complexes, offices, hospitals and hotels, educational institutes, industrial buildings and infrastructures.

The blocks are fire resistant and have a porous structure, which makes it ideal for your use. It consists of macro pores that are evenly distributed throughout the material, this is the reason that the absorption of water in the material is minimal. In the case of an earthquake, the blocks will provide complete safety to the entire building. AAC blocks are considered ideal for the construction of high rise buildings, they provide complete safety and security from any form of damage. If you are building a house or refurbishing your house, make sure that you use AAC blocks and remain stress free during the months of monsoon.

Enjoy the rainy season without any worries!

Impact of GST on Construction Materials and Services

Effective as on 1st July 2017, all sectors have to pay Goods and Service Tax (GST) in India. The proposed GST is expected to do wonders by reducing the overlapping tax burden in India. In the previous article, insight on the effect of GST on real estate sector was discussed. This article throws light on the GST rate for constructing materials including sand, AAC blocks, bricks, cement, wires, paints, iron, steel and other materials.



Bifurcation of Construction Materials GST Rate


Find the table below with GST rates based on the percentage.


5% 12% 18% 28% 12-18% 18-28%
River Sand AAC Blocks Steel Cement Marble and Granite Tiles
Crush Sand Fly Ash Bricks Cement Block Glass CP Fittings
Aggregate GI Fittings Wire and Cable Aluminium Windows
Stone Key Locks Paint and Varnish
Red Bricks Sanitary Fittings
Shahabad Wallpapers
Wooden Door and Window


The GST for building materials ranges between 5% and 28%. The Harmonized System Nomenclature (HSN) code decides the GST for various materials. Source


Comparison with Contractor Service Fees and Building Material Price – Before and After GST


Before GST, the indirect tax regime, contractor service charge covers three types of taxable actions:

  1. Goods supply
  2. Services
  3. Manufacturing


Goods supply falls under VAT; Services comes under the service tax. Central excise duty charges for manufacturing new products during the construction work.


According to Mr. Sanjay Garg, KPMG partner (indirect tax), the implementation of GST in India provides the long awaited generalization of the indirect tax structure. Contractor works (Work Contracts) is considered only as a service. The cost of raw materials procured will come down due to the Input Tax Credit (ITC) facility.


The cash constituent of the building construction economy will reduce due to the execution of GST in India. To avail ITC, contractors must purchase raw materials from GST-registered vendors, resulting in better tax compliance.


For Instance: Few supplies including steel will be at the lower end in cost as per the GST regime. Coal, the raw material required to make steel falls under 5% GST. Before the GST implementation, the percentage was as high as 11.5%. Source


If the contractor provides only services, will there be a tax on service fees?


This clearly states that the works contract with effect to the GST regime comes under service. The tax would be levied accordingly, and not as supplies, partial supplies, and partial services.


GST has considered the works contract as a service. No longer will any confusion arise of the supply of goods.


Before GST, different states followed different methods for VAT. The complex Service tax was 60% abatement on new works and 30% reduction on repair contracts.


GST offers a great relief and solves those confusions with a simple calculation. GST has not described reduction and composition.


Under GST, the work contract is considered as a service, and hence, the composition scheme is not available. Contractor’s compliances and costs will increase as they will follow the standard taxation system. Source


GST confirmation on works contract as a service has brought clarity. But the lack of details in the areas of input tax credit (ITC) and composition schemes will lead to disputes.


Magicrete Building Solutions, based in Surat, is a leading manufacturer, and supplier of AAC blocks. Being a pioneer in green building materials, with two manufacturing units in Gujarat and Haryana, it has crossed a turnover of Rupees 5 billion. A trusted partner in the construction industry since 2008, it is all set to face the GST and still make raw materials affordable to its clients.

GST Effect on House Construction

GST Effect on House Construction



Building one’s own home is almost every individual’s dream and it requires both planning as well as courage. While, deciding upon getting a home loan is the most crucial step, understanding how it works or will work in the coming months is even more important. If you are building a home with an alluring image in mind, the first thing that anyone asks is, ‘Will GST affect home construction?’. So, will it affect home construction and real estate sector in general?


The GST Council has moved the real estate sector under the GST boundaries, only partially that too via works contracts. So that means, in a simple statement, that these will be at 12 percent slab with GST in action. With that in mind, it is worth mentioning that a homebuyer has to pay various indirect taxes, including excise duty, VAT, and service tax, which sums up to a tax of about 11 percent, excluding stamp duty. (Taxes have been fetched from Source 1 & Source 2)


Who pays what, and how much?

  • Under-construction real estate properties will be tabulated as the supply of services and hence will be liable to pay GST.
  • Sale of land and completed real estate properties are exempted from GST.
  • As per ICRA note, GST for real estate can be either 18 percent or 12 percent.
  • If the construction of buildings predetermined for sale to a buyer includes land in the sale value, the payable GST will be 12 percent.
  • If the land and construction values are defined through separate agreements, the payable GST will be 18 percent.


What gets consumed, what remains intact?

  • VAT (value added tax) and service tax that is currently a part of costs of under-construction properties, will be subsumed by GST.
  • No change will be seen in the stamp duty and registration charges for land, completed properties, and under construction properties. GST is not expected to subsume stamp duty and registration charges.


According to Mr. Jain, ICRA, the GST rates are higher than the current tax modules and tax rates for the individual buyer, in most of the states, but the seemingly higher GST rates should get balanced out if the developers pass on the perk of higher ITC (Input Tax Credit) available to them. In simple words, the developers are expected to pass the amount they earn as tax (ITC), in order to reduce the overall impact of high GST rates. He also added that, at the moment, a few indirect taxes paid by the developer, like CST on materials used for construction and excise duty aren’t taken into view as input. With GST in picture, the taxes at each level will be lowered as compared to proposed GST rates, which is expected to lower the total project cost in the near future.


Real estate has always been that one sector, where price control always seems out of hand. Many dreams of building a home get shattered with this unexpectedly high cost of the home construction, and yet developers keep complaining about their own problems in managing all this. This also results into late home constructions, in fact very very late. GST in real estate is a ray of hope in the direction of affordable housing scheme by the government, and it is expected to benefit both the buyer as well as the developer. The developer will have to invest less (with reduced levels of taxes), and hence buyer will pay less (due to less taxes being paid by the developer).

Why Is The Government Powerless To Stop Clay Bricks?

Numerous directives, guidelines and rules have been issued by various government bodies regarding clay bricks, but the situation on the ground is not changing. The government has not outright banned burnt clay bricks, but the urgency of the many directives issued over the years makes it clear that alternatives need to be adopted in place of red clay bricks.

The main reason is that it is financially unviable for the numerous small and medium clay brick kilns to either move to a better clay brick production method or shift to green alternatives such as fly-ash based bricks or blocks. They continue to operate disregarding the directives. Also, the government officials do not monitor these smaller kilns stringently. The bigger kilns move to clay brick production methods that are less polluting and are able to obtain environmental clearances but the numerous smaller kilns continue without any change.

The unorganised clay brick industry employs way too many people. The government cannot outright ban the production of red clay bricks and face a huge labour unrest. On the other hand, due to India’s booming population, growth and demand for housing, demand outstrips the total supply of building materials, including red clay bricks and better technological alternatives such as fly-ash bricks and other fly-ash based building materials such as AAC and CLC blocks. The manufacturing facilities of these modern alternatives are steadily rising but face the stumbling block of irrational demand for red clay bricks from consumers and contractors. Misconceptions and the tendency to hold on to the traditional ways of using the red brick continue creating demand for these polluting clay bricks. Consumers tend to think that if a contractor wants to use grey bricks or blocks they are compromising on quality.

Thus the vicious cycle continues. The shift towards a better and modern brick/block industry will be slow. Change, however slow, is happening. Consumers are becoming more educated about the overall cost benefits of newer technologies such as AAC blocks. Contractors are updating their technical know how and also advising their clients to go for the greener alternatives. The brick kiln workers are demanding better wages and many are moving to organised sectors of employment. The wasteful & low-profit margin brick kilns are going out of business. Foreign companies are enacting strict rules about sourcing of materials in their supply chain and not purchasing from kilns where labour exploitation happens. NGOs and activists, both domestic and foreign, are helping create change in the archaic methods of production. The organised sector of large factories making AAC blocks, CLC blocks & fly-ash bricks is steadily increasing. The government is waking up to the pollution problem, amidst the global climate change crisis, and enacting guidelines and regulations at an increasing frequency. Hopefully, all these changes and forces will converge to cause a tipping point, a paradigm shift, somewhere in the near future, and change the Indian brick industry for good.

What is needed is better communication and education about the facts and ground reality among all related parties. That is what this blog is committed in doing and will continue to do so. Magicrete strives to create a better developed India and we hope to reach the tipping point soon. We want to take India from being a developing country to being a developed country, at least in the construction industry, as soon as possible.


Bricks are usually red, but not for long, in future when you will think of bricks, a range of different shapes and sizes will come to mind – AAC blocks, CLC blocks, fly ash bricks, etc. and you will think of the colour grey, the colour of fly ash.


Red clay bricks get their colour from the iron-oxide in the valuable fertile topsoil which is used to make them. A huge amount of agricultural soil gets wasted and locked-into structures as a result of red clay bricks. Surging housing & construction growth in India has majorly highlighted the problem of red clay bricks like never before.


Red clay bricks are completely banned in some areas like Gurgaon but in the entire country there is no blanket ban as such at the moment, only guidelines and directives such as these MoEF notifications – issued in 2008, issued in 2013. Many producers require Environmental Clearances (ECs) and pollution control board clearance but state governments and national authorities (The Supreme Court, The Ministry of Environment, Forests and Climate Change (MoEF), The Central Pollution Control Board (CPCB) and The National Green Tribunal (NGT) among others) are in the process of formulating complete bans. Rules vary across the country but it is clear that everyone wants to reduce and eventually altogether cease the manufacturing of burnt red clay bricks. Using fly-ash for bricks is mandatory in a 100km radius around thermal power plants and for constructing government buildings in some states.


Illegal mining of soil is a huge problem. The unorganised sector doesn’t want to take the hassles of organising and managing the supply of better materials and prefers to “just take the soil from somewhere” and make bricks with it. While the organised sector of AAC and CLC blocks works professionally by managing the raw-materials for production more efficiently. Earlier fly-ash used to be dumped in the forests but now fly-ash brick, AAC block and CLC block makers use the same wasted fly-ash and make better bricks than the burnt red clay bricks which deplete soil and cause massive pollution apart from using a huge amount of energy during production.


Despite the urgent directives, implementation is not done due to ever-increasing demand for construction materials. To be frank, most people don’t care if the environment gets hurt “a little” for their profits. They are wrong, not just ethically but even profits and business wise, as the new improved bricks are cheaper to manufacture as well as build and maintain structures with.
There are already civil court cases such as this related to brick manufacturing. Resistance to change and preference for the “traditional methods” of building are not an excuse for harming the environment. Despite directives and the logic and economics in favour of the alternatives of red clay bricks, it is a pity that the construction sector in fast developing India, which is the 2nd largest manufacturer of bricks in the world after China is, is still clinging onto past traditions despite better new alternatives.

Magicplast Wall Putty – Making Walls Look Beautiful For Years

You spend your hard earned money to build your dream home and decorate it as per your tastes and preferences. Invest a lot of time in choosing the best paint in the market so that your home walls look stunning. And, in a few years time, you realize that all the money and effort that you had put in is wasted. Reason? Wrong wall putty that results in peeling and color fading.

But don’t lose heart as the MagiPlast Wall-Putty is here to help you out. It is a polymer modified white cement based wall putty specially developed as a finishing coat to cover the unevenness and pinholes created by plastering, and to prepare the wall/surface for painting. Its application helps you achieve a smoother finish on your walls, and allows expensive paints to last longer. With a little maintenance the walls remain visually appealing for many years.

An that’s not all, it offers an array of features that help it stand out in the market as an unmatched product. These include high water resistance, excellent work ability, UV resistance, strong bonding and ease of use.

Simply put, the application of MagiPlast Wall-Putty leads to a host of advantages like:

  • Cost savings as application of primer isn’t required
  • Reduced paint consumption
  • Superior paint finish
  • Protection of paint from flaking, dampening and peeling off

Rahul Raj Mall – A Shining Example Of Cost-Effective Construction With Magicrete AAC Blocks

Located in the heart of the sprawling city of Surat in Gujarat, the Rahul Raj Mall is one of the leading retail and entertainment destinations. Developed by RahulRaj Estates Pvt. Ltd., this mall offers 400,000 sq. ft. of retail and 60,000 sq. ft. of Multiplex space.

While, from outside it looks like any other malls, which you can find in various Indian cities witnessing a retail revolution, there’s a lot more than meets the eye. Owing to the use of Magicrete AAC blocks, it is one of the finest examples of cost-effective and environment-friendly construction.

It has a construction area of 200,000 sq. ft. and has three floors. By employing Magicrete AAC blocks, Harsh Constructions, the construction company, was able to reduce the RCC cost by 8-10%. Similarly, mortar and plaster cost was lowered up to 15%, and the construction time was halved.

In addition to the aforementioned tangible benefits, the use of Magicrete AAC brought a host of intangible benefits. These include better wall surface in comparison to brick walls, flexibility to choose from a wide range of AAC blocks sizes, fast completion of work and minimal wastage with larger blocks, etc. No wonder, Mr. Gaurav Patel, Project Engineer says – “Magicrete AAC blocks save up to 15% cost in plaster and up to 10% in mortar of your whole cast of project with their optimum utilization.

Machine-Based Wall Plastering – A Faster And Cost-Effective Alternative To The Traditional Labour-Intensive Way

Time and cost overruns are a big problem in the Indian real estate industry. Owing to a variety of reasons projects get delayed, significantly affecting the bottom-line of developers. The late hand over of properties further leads to lower buyer satisfaction.

In such a scenario, it is imperative for developers to employ latest technologies to cut costs and save time. Machine-based plastering could play a key role in achieving these objectives. It allows developers to increase the rate of plastering by 3 times regardless of the material applied. Provided the background work is already done, a spray plaster machine can cover an area of 1750-2000 sq. ft. in an 8-hour shift. Also, plaster spraying allows a plasterer to skim a drywall more than five times faster than using a hand float to apply it.

With plastering time greatly reduced, developers get more time to work with the material on the wall as opposed to earlier, resulting in better quality output. Here’s how machine-based plastering has an edge over traditional plastering.

  1. Minimal movement of material as machines allow for operation at numerous locations, while construction materials remain at one place.
  1. A maximum of 4 workers are required for set-up and operation.
  1. Helps ensure consistent quality across the project.
  1. Plaster can be applied evenly to penetrate gaps and spaces, which leads to lesser chances of cracking and seepage.
  1. The need to clean up is greatly reduced, as movement of construction material is limited.

Keeping this tremendous potential of spray plastering in mind, Magicrete has introduced the spray-friendly versions of Magicplast Gypsum Plaster. Manufactured in controlled conditions employing state-of-the-art technologies, these plasters have the right quality of sand and zero moisture content to avoid any room for inaccuracy in water-cement ratio.

Clearly, machine-based plastering scores over the traditional way in terms of both cost and quality. It can go a long way in enhancing the competitiveness of developers and providing the end-users with low-cost, good quality housing.

Do It Yourself – Make Beautiful Walls with MagicPlast Ready Mix Plaster


MagicPlast Ready Mix -220 is a polymer-modified premixed cement base plaster, which is suitable for both inner as well as outer walls. Convenient, easy-to-use, stronger and developed to bind better to its substrate, it provides an even surface to ensure faster and efficient tilling. Continue reading Do It Yourself – Make Beautiful Walls with MagicPlast Ready Mix Plaster

Do It Yourself – Build Strong Walls With Magicrete AAC Blocks & Magic Bond


Known for their lightweight and unmatched strength, AAC blocks are gradually changing the construction landscape worldwide. Their impeccable heat resistance and sound proofing properties further make them an ideal building material. And, the best thing is it is very easy to join them together and create a wall. This becomes possible with Magicbond – Block Joining Adhesive, which is a factory mixed thin bed mortar made up of cement, graded sand and blended with polymers. Continue reading Do It Yourself – Build Strong Walls With Magicrete AAC Blocks & Magic Bond

Unmatched Benefits Of Green Building Material

ENVIRONMENTGreen buildings don’t need any introduction now. Today almost everyone is aware about the green buildings and the materials used in constructing these buildings. These green building materials not only speed up the construction process, but also have various other benefits. These products are equally beneficial for the environment, occupiers and the surroundings. Sustainable buildings constructed by green building materials have limited consumption of natural resources. Continue reading Unmatched Benefits Of Green Building Material

Do It Yourself – Fix floor and wall tiles effortlessly with Magicbond Tile Laying Adhesive


Broken or chipped tiles are quite common in our homes. We often realize that a few of them need urgent replacement. And, calling a mason in such situations becomes quite expensive. Also, most of the times masons don’t turn up for such small jobs. Continue reading Do It Yourself – Fix floor and wall tiles effortlessly with Magicbond Tile Laying Adhesive

Do It Yourself – Carry out superb internal plasterwork without any professional help

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MagicPlast Gypsum Plaster from Magicrete is a ready-to-use gypsum-based plaster coating product that is suitable for all kinds of internal walls made of AAC blocks, bricks and even stones. With special additives, it helps you achieve superior finish on your walls, and has higher coverage, which means you can plaster a larger area in the same amount of plaster in comparison to other gypsum-based plaster products. Continue reading Do It Yourself – Carry out superb internal plasterwork without any professional help