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Importance Of Plastering.

People build houses so that they can come back from work and relax with their family. Care is taken to decorate and beautify each and every corner of the house to make it reflect your personality. New blinds, perfect colour palette, matching painting and what not! And, at times we don’t realise but an important aspect of our beautiful homes is perfect plastering.

  • Reasons Plastering Is Important :

○   Plastering work can be one way to enhance the splendour of your house.

○    Plastering done over interior as well as exterior makes it even and smooth which can add strength to the walls and ceiling along with increasing the attractiveness of the home.

○    These can be used for both constructions of new buildings and restoration of age old buildings.

○    This  old  buildings  can  include  heritage  buildings  like  Churches,  old Victorian mansions, libraries, cemeteries, etc., which can be restored to its old world charm with the help of cornice plaster.

○    You can also save the damage of wall due to rain and wind by using appropriate plastering.

  • Innovative Solution by Magicrete :

○    AAC blocks have many added advantages over Red bricks, and those advantages can be catalysed by using MP (MagicPlast) and MB (MagicBond).

○    Combination of AAC blocks along with MagicPlast and MagicBond is consumer’s pocket friend, cutting down the much needed cost.

○    On  an  average,  every  3-4  years,  red  bricks  houses  have  to  be re-plastered/re-painted in order to eradicate the seepage. With both AAC & MP, the water seepage problem just goes out of existence!

Plastering being one of the most important and difficult work during construction, right amount of experience is needed to do it.  You must be smart enough to find the professionals for this job to get the amazing result at the end of the day.

And, Magicrete for years now, has been acknowledged for being the walling expert!

Smart Technologies That Will Drive Smart Cities- MagicBlox (AAC Blocks) Is One Such Technology !

Fast Moving World

Plenty of amazing inventions have been done by plenty of amazing scientists as well as people, by making connections and developing coherent understandings of how things in the world work!

From changing our way of communication to our addictions and health issues, technology has notched up every bit of our lives.

With all these permutations and combinations that happened during these advancements, many of our useful and valuable resources have been wasted, some almost to extinction.

But now with this awareness, we can put a stop to the wastage of resources that are also harming our environment.

In fact with our government also working for the same cause with the smart city idea, we can frankly use resources to their optimal use, without wasting them at all now.

 What Is A Smart City?

Before we dive deeper into Magicrete’s green solution to smart cities, we need to understand the terminology well.

A smart city is a city which is equipped with basic infrastructure to give decent quality of life, a clean and sustainable environment through applications of smart solutions.

This includes power management, water supply, waste management, law enforcement, urban mobility, IT connectivity, safety and security of the citizens.

With these criterias that needs to be served, it also becomes important to manage the cost and durability of these solutions.

One such Solution for smart cities is AAC Blocks (MagicBlox) by Magicrete.

Early in construction of urban houses, only red bricks along with cement was trusted. But advent of many new materials has brought significant changes in the concept of residential  buildings  in  India.  The  most basic building material, the brick, too, has witnessed a change. That change is AAC Blocks!

Now, as the awareness for pesticides, earthquakes and fire is increasing, AAC Blocks are being preferred by many people for building their homes and raising their walls.

AAC, which is a short form of Autoclaved Aerated Concrete is revolutionizing the construction industry since past 3 decades. With a wildfire like awareness, more and more  people are understanding the benefits of using AAC Blocks and the capture percentage it has in the construction industry increases every year!

Why AAC Is A Smart City Solution ?

AAC clearing provides a better landscape to the consumers. Insisting strong on that, below are some of the features of Magicrete’s AAC Blocks (MagicBlox)

  • Water  Resistant: No  more  Water  Seepage  as  AAC  Blocks  does  not  allow Capillary Action.
  • Pest Resistant: Have a Pest and Termite free wall made of Inorganic material.

  • Excellent  Sound  Barrier: Enjoy  Sound  Sleep  with  the  wall  having  Sound Transmission Class rating of 440 DB.

  • High Thermal Insulation: Save Up to 30% Cost Of A.C

  • Fire Resistant: The melting point of AAC Blocks is over 1600 Degree Celsius which can resist fire up to 6 Hrs.
  • High Strength: Honeycomb Structure Provides highest strength to weight Ratio, Compressive Strength: 4N/ mm2

When It Comes To Cost of AAC Blocks (MagicBlox) :

If only the cost of bricks and AAC blocks is compared, AAC blocks prove costlier. However, when the cost of masonry is compared, AAC block masonry proves so much more cheaper than brick masonry. This is due to saving cost due to mortar in joints, in the thin plaster layer and when it comes to labor.

More details on that are given below:

Block vs Brick

So the superiority of AAC Blocks (MagicBlox) in construction is not just in terms of one or two factor, but every beneficial factor consumer or a builder can think of!

Clearing stating itself as a “Smart Solution For Current and Future Smart Cities!”

PMAY, Urban Life in Rural Background.

Despite of having immense growth in development and infrastructure over the last few decades, there is still a big number of people in India that are living in poverty with no house of their own!

India also being the third largest economy (by PPP) today, however it remains a sad fact that for a vast majority of our population, housing is still a luxury let alone access to clean water, proper sanitation and constant electricity supply. India’s urban population registered a decadal growth of 32 percent rising from 285 million to 377 million between 2001 and 2011. The housing stock however failed to match pace, leading to a housing shortage of 2 crore homes. Also, by 2030, the urban population is expected to reach 590 million, calling for a higher number of affordable houses, retail spaces, offices and hotels than ever before.

The National Democratic Alliance (NDA) government led by Prime Minister Narendra Modi launched many schemes which focuses on financial inclusion, infrastructure development and empowerment of poor peoples, farmers etc.

One such scheme is PMAY (Pradhan Mantri Aawas Yojana) to realise “Housing for all” reality by 2022 and it has been the talk of the town ever since.

Through this scheme, the central government aims to build 3 crore homes by the year 2022 to cater to the housing needs of the mid-income group, besides the EWS (Economically weaker section) and LIG(Low-income group).

Launched in the year 2015 with a vision to build affordable houses with water facility, sanitation and electricity supply round-the-clock, Magicrete was more than happy to get on board in 2017, for a motive this meaningful!

Details of the project include constructing a Multi Storey Building including Internal Water supply & sanitary and Internal Electrification for 21 buildings, 252 dwelling units by monolithic eco friendly technology with Infrastructure (road, drain, water supply, sewerage, external electrification etc under HFA scheme)

  • What is PMAY?

PMAY, the flagship program, is an initiative provided by the Government of India not only aims at providing affordable housing to the poor and needy but also for coping with the needs of increasing urbanization.

It has two components: Pradhan Mantri Awas Yojana (Urban) (PMAY-U) for the urban poor and Pradhan Mantri Awas Yojana (Rural) (PMAY-R) for the rural poor. This scheme is also converged with varied schemes to ensure that the other needs of people living in the house like electricity, drinking water, banking facilities, road, etc are also available at their doorstep.

Magicrete’s collaboration with PMAY which initiated in 2017, is a 18 months long project in Bhilai, Chhattisgarh. More than half way through the project, the outlook of the project looks like this!2

Construction Of The Dwelling Units:

These PMAY units are constructed out of monolithic way, made from fly-ash concrete. Fly-ash is is a byproduct from burning pulverized coal in electric power generating plants. It is available in abundance and its use doesn’t harm the environment like the red bricks.


Magicrete which is a pioneer in green building materials was founded with a vision to revolutionize Indian construction Industry and today when it got an opportunity to work for another revolutionising idea PMAY by the Prime Minister himself, we couldn’t have been more happy to work for this cause!

Also, Magicrete have been a flag-bearer of modern construction technology over the last decade. We are a leading player in the AAC blocks industry (an innovative walling material that has transformed the way construction happens across the country). By 2020, the annual demand for walling material is expected to rise to INR 729 billion, and the demand for AAC blocks for walling will increase more vis-à-vis bricks, owing to their superior features and cost-effectiveness. Hence, Magicrete is all set to boost the ‘Housing for All’ mission with its products being used in affordable housing projects across the country and make the coming years brighter for both urban and rural homeowners in India.

Ultimately realising, “Homes for All- A Not So Distant Dream!

How should a construction manager start his work?

Construction Manager

“A construction manager is not a person who can do the work better than his men; he is a person who can get his men to do the work better than he can.”- Frederick Smith

Agreeing to that, when it comes to building a construction site from the ground up, construction manager is by act and by work, one very important person. Further his involvement in proper execution of the project plan is huge and cannot be underestimated.

Getting into details of a building site, there are various tasks & operations to be carried out at various places. A construction manager or site manager ensures that these operations run smoothly and finishes on time. The involvement of the manager is from the preliminary stage, while getting plans on paper, till the end, ensuring the punctual and quality delivery of the project!

With such intense involvement in the composure of the site-operations, here are some of the things we think every construction manager should do when the site is being constructed.

1- Workout Every Morning to Be In Fresh Mood

The composure of the manager is reflected in his attitude, body language and overall presence. His work is not limited to the steady-development of the project but to make all the workers/labourers feel safe and secure as well.

Basically, to also provide an inspiring work culture. For that the construction manager needs to be in a refreshing mood himself.

2- Review Previous Day’s Work

For most projects, the success is the result of working towards completion of a construction site. The same steadiness also requires to review the previous day work, which also relieves stress from the environment.

Additionally, without really knowing about the previous day’s work, there can be redundancies in work allocation further reducing productivity of the entire strategy.

3- Schedule Current Day’s Work

Construction manager is responsible for managing various individuals in various roles.

His job requires him to hire unique set of staff to complete the project as per the client’s standard. Then he needs to ensure that all members of staff are managed effectively so the plans of the project is implemented well. He also needs to hire various contractors and suppliers.

With so much in hand, a proper allocated schedule can make the work at hand, easy to manage and also remove all unnecessary uncertainties.

4- Check Resources

A construction managers resources include time, talent, material and money.

No matter how big or small the construction site is, finally the outcome depends on how the allocation of resources is done. For that, there needs to be a proper algorithm to find the requirement at required time.

5- Communicate With the Stakeholders

Stakeholders are the people whose actions have a direct impact on the success of your project or your company.

Different stakeholders have a different way of working, priorities, interests and attitude. A proper communication ensures that they receive information that is relevant to their needs and builds an overall positive impression of your team.

Conclusion- Putting a construction project together is a really challenging effort. There are many parameters and elements that needs to be analysed before the start of the project. That’s why it’s important to have trust in the management, to take care of the completion, at the same time giving an opportunity to take your construction plan to a whole new level.

Are You Living In A Next Generation Home?

Next Generation home

With no seepage, pest free and energy efficient walls.

Remember the days of disposable cameras and dialling “69 to see who called you”? Thanks to the technological enhancement, those days are long gone.

So, what about our homes/structures?

Are we still constructing our homes in the same old fashioned way? With pest and water seeping in, like insects?

If yes, why do that even when there are revolutionary, more dependable choices available. One of this very evident choices is using AAC Blocks (MagicBlox) instead of red bricks at the construction site because AAC Blocks have low weight, high strength and durability, and eco-friendly green features. Doing that not only provides you a next generation energy efficient homes but it also helps in cutting down cost, extensively!

Things that happen when an occupant chooses to live in an AAC constructed house.

1- No more Water Seepage

With AAC’s microscopic structure, it does not allow capillary action, making it impervious to water. Its water barrier properties are further enhanced by silicon based additives which provides excellent water resistant homes.

On an average, every 3-4 years, red bricks houses have to be plastered/repainted in order to eradicate the seepage.

2- Cutting down Air conditioning cost

The average unit consumption per day per customer is 7-9 KWh. This comes down to 3-4 KWh, if the house is built with AAC Blocks (Magic Blocks).

It has the highest thermal rating in the industry R30! Its cellular structure provides well insulated interiors, keeping out warm air in summers and further reducing the air conditioning cost by upto 30 percent.

 3- No more Pest Control required

Inside wall pesticide usually breakdown organic matter or close to the soil to suffice their stomach. With AAC, the root cause of pest is removed. AAC blocks (MagicBlox) are manufactured inorganically unlike red clay bricks which is made up of organic material like soul, so pest cannot penetrate or survive in its highly protected walls, saving those extra money spent in pest control every single year.

Also, the importance of pest control cannot be underestimated. Pesticides like rodents and insects carry infectious diseases, infest your kitchens and bedrooms, and bite you or your pets. The purpose of not having any kind of pest in your home, garage, or yard is to keep you & your family healthy and safe.

Leading a highly active next generation life which progresses with every new invention, it is high time we start looking into the safety and cost cutting of the homes that we built, taking advantage of the revolutionary AAC Blocks (MagicBlox).

Move towards a Healthy Lifestyle with a Healthy Home: 7 Ways to Ensure That Your House Remains Healthy

7 ways to healthy home

Having a healthy and clean environment is the need of the hour. After decades of activism, legislating and international conventions, humanity is finally waking up to the sad state of affairs in environmental conservation, and this has resulted in a range of efforts to mitigate the loss caused by rampant and unchecked pollution.


However, this battle for our environment to keep it cleaner and healthier has been taken to another level in the form of rooting for ‘healthy homes’ where people have finally begun to realize the importance of maintaining the healthy indoor environments.


The concept of healthy states that a home has to be healthy concerning aspects such as air quality, moisture, ventilation, and temperature. This endeavor involves making a range of arrangements that will ensure that the house is free from particulates, harmful chemicals and traces of gases such as carbon monoxide as well as natural entities such as moisture, pollen (in cases of allergy) and heat.


There are several ways you can make your house healthy, but the following seven are some basic ones. These changes will cost a fair budget most of the times.


Here they are:


  1. CO Detectors: Carbon monoxide is one of the most common pollutants in our atmosphere. It is emitted from sources such as vehicles and industries through combustion of fuels like gasoline and diesel. You can install CO detectors all over your house, but mostly in chief locations such as your master bedroom, hall, and kitchen. The measure of the approximate amount of carbon monoxide in your house air can help you take the timely measures such as investing in oxygenating your house or optimizing the fireplace.


  1. Distributed Ventilation: Your home’s ventilation system should be well distributed, which would ensure that the aggregate air pressure in your house is not imbalanced. It ensures that your house is ventilated thoroughly without having any point in the house stuffy and filled with stale air while others are being constantly supplied with a clean, fresh air. Given that an air imbalance would eventually cause bad air to circulate to other parts of the house, a distributed vent prevents this problem by evenly moving the air throughout the house.


  1. Timely Air Quality Testing: There are special services that are dedicated to testing the quality of air in indoor environments, especially homes. Experts suggest that you should get the air quality of your house tested from time to time so that you and your family do not become the anecdotal frog in the boiling water. These checks can help you take appropriate measures to keep the air cleaner and oxygenated, thus preventing the slow deterioration of your health.


  1. Radon venting Through the Roof: Radon vents are known to be a part of a typical North American suburban home. However, many homeowners haven’t installed Radon vents. If your home doesn’t have one, make sure you get it installed. And if it is already there, make sure it is routed through the roof. The reason being, that the harmful gas should not be routed in a direction that is at the level of your house, instead of being rerouted from the top where it is safely disposed right in the atmosphere. Also, notably you should install an exhaust fan box in the basement of the exhaust pipe system so that the gas is moved to the end of exhaust more efficiently.


  1. Waterproof Your Home: Unfortunately, many homeowners turn a blind eye to home waterproofing, letting them stay damp and dirty as a default. This leads to a growth of molds, insect infestation and a slow deterioration of the house’s walls and wooden building materials. Always make sure that the roof, the walls and other such exterior surfaces that keep your house insulated are devoid of any cavities and are checked for waterproofing from time to time.


  1. Prevent Condensation of Your House: The point above can be considered a part of this one, however, keeping condensation away is a much larger task. It involves more than waterproofing. Install a dehumidifier in your house which will prevent the built up of excessive moisture. Also, install exhaust fans in kitchens and the bathroom which will ensure that these spaces remain fairly dry and the humidity does not flow to other parts of the house. An efficient heating system will enable you to keep your house free of moisture for a large part.


  1. Keep Your Basements Clean And Healthy: Always make sure that you haven’t stored any harmful chemicals such as pesticides or cleaning agents in your basements. If at all necessary, make sure that they are tightly sealed and contained. Also, keep the windows in your basement open from time to time to ensure ventilation. Preferably, install exhaust fans.


We understand that having a healthy house can sometimes be a budget burden, but these seven ways will not pinch your penny to a great extent, so they are worth the effort.

Debunking of common “Myths” related to AAC Blocks

AAC blocks are a revolutionary building material that can transform the way construction projects are carried out in India. And Magicrete is proud to be a leading manufacturer and supplier of these blocks to various sectors in India today. Made from fly-ash, these blocks are eco-friendly, lightweight, durable, resistant to heat, moisture, earthquakes and pests, and can be modified easily as per requirement. Yet, many professionals as well as laymen harbour certain misconceptions about the nature and effectiveness of AAC blocks. Well, it’s time to debunk the most popular myths about these revolutionary products, so that you can gain confidence about using them in different structures.

 strenght comparison

Myth #1 – Walls made of AAC blocks are not strong enough


AAC blocks have strength of more than (4N/mm2 (MPa) as per IS: 2185-Part III. Clay bricks on the other hand have compressive strength of about 3.5 N/mm2 and the most commonly used CC blocks have strength of 3.6 N/mm2. Hence, AAC blocks are very strong, robust and safe, even when compared to bricks or CC blocks. As a result, they can be conveniently used for different kinds of wall construction.


Myth #2 – Due to lightweight property, AAC blocks cannot be used in high-rise buildings


AAC blocks weigh one-third of what clay bricks weigh, and this is all the more reason why they should be used in high-rise buildings. They help reduce the total dead load of the building, which contributes to structural savings by up to 20%. And this lightweight property also helps to reduce the chances of damage from earthquakes.


Myth #3 – Cellular lightweight concrete blocks and AAC blocks are the same thing

No, they are not same at all. Though AAC blocks and cellular concrete blocks look similar, they are different on several parameters. AAC blocks are more preferable due to these reasons:




AAC blocks have higher strength parameter of 4N/mm2(MPa) Strength parameter of CLC blocks is (2.5N/mm2(MPa)



Myth #4 – Low availability of AAC blocks during monsoon, just like clay bricks

No, procuring AAC blocks is never difficult, no matter what the season is. Traditional clay bricks are produced in kilns, so naturally their production and supply plummets during rains. But AAC blocks are manufactured in autoclaves in factories and are hence free from the effects of monsoon.


Myth #5 – Specialized masonry skills required for AAC applications


Not at all. Regular masons with basic training can work with AAC Blocks easily. Normal masonry practices are applicable in the masonry work of AAC blocks, as they adhere to IS: 6041-1985 (required for AAC Block masonry). Also, the amount of plaster and mortar needed for installing AAC blocks is much less than for traditional clay bricks. Though special masonry skills are not needed, the tools used for installing AAC blocks must be specific. The right tools will also offer high quality and productivity.

Myth #6 – AAC blocks increase the cost of construction

Actually, it does the reverse. AAC blocks can reduce the construction cost by almost 30%. You will derive maximum benefits if you use Magicrete AAC blocks from the design stage onwards. By using Magicrete blocks, you can also lessen the life cycle cost, which is not possible with clay bricks or CLC blocks. Also, by using AAC blocks, the load transmitted on RCC from the structure goes down by 10 to 15%.

Myth #7 – Cutting AAC walls for conducting and plumbing is difficult

Since AAC blocks are cellular in structure and lightweight, they can be easily cut and shaped as per your wish. They also work well with screws and nails, and chases can be created in them to install electrical and plumbing lines. But you will have to use specific tools like the electric chaser machine to get accurate results without impacting the walls. Definitely avoid the use of normal chisel for manual chasing.


Myth #8 – AAC walls have water seepage problem

No, AAC blocks feature discontinuous air pores that don’t allow water to pass through. Red clay bricks on the other hand absorb a lot of water due to high capillary action. Naturally, AAC blocks also discourage the nesting and growth of termites, mould and mildew.

8 interesting facts about AAC

AAC blocks or Autoclaved Aerated Concrete are a lightweight and environment-friendly alternative to clay bricks, and has bring significant change in the construction industry in India. Magicrete is the leading manufacturer and supplier of these blocks in the northern and western parts of India, and aims to make modern buildings more sustainable, safer, stronger and healthier than ever before. Made with fly-ash, AAC blocks are much lighter than clay bricks, durable, have high load-bearing capabilities and are available in different sizes, shapes and strengths. They are easy to use and reduce project costs as well.

Here’s a look at the 7 interesting features of these blocks:

  1. Invention – The Swedish architect Dr. Johan Axel Eriksson invented the AAC blocks, when he was working at the Royal Institute of Technology with Professor Henrik Kreüger. The blocks drew commercial interest and the first large-scale manufacturing facility of these artificially-made crystalized stone blocks was set up in 1929. This was done under the name Yxhult at a factory, Yxhults Stenhuggeri Aktibolag.
  2. European popularity – 60% of all the structures in Germany and 40% of those in UK are made with AAC blocks.
  3. Eco-friendliness– Since AAC blocks are friendly towards environment, as they don’t pollute land, air or water while being manufactured or used in construction sites. They use up very little energy during the production process as well. Moreover, they are made up of flyash which is a national waste.
  4. Fire and earthquake resistant–Since AAC blocks by offer high thermal insulation, they can resist fire for upto 2 to 6 hours. They are lightweight as well unlike clay bricks, and reduce the deadweight of a building significantly. This in turn enhances the stability of the structure and resists earthquakes.
  5. Fast construction and cost-effective –Not only are the AAC blocks easy to handle, they can be modified with saws and drills to suit individual requirements. So, a wide array of designs can be achieved with them. Hence, putting together even complicated structures becomes a piece of cake! Plus, AAC blocks are 9 times the size of clay bricks thus have minimal joints. Naturally, installation ease is increased and time needed reduced. Masonry work becomes simpler, leading to reduced labor costs and quicker construction.

Since AAC blocks are almost 80% lighter than conventional clay bricks, they reduce the deadweight of a structure incredibly. Hence, lesser amount of steel and cement is needed, which lowers the cost of the project. Also, the transportation cost of these blocks becomes very low.


  1. Resistant to sound–AAC blocks can absorb sound efficiently, making them suitable for constructing hospitals, studios, auditoriums and hotels. Also, houses built with AAC comfortable for children and old age, as they will keep outside noises away, hence ensure sound sleep.

AAC Blocks can provide STC rating of 44db.

  1. Resistant to pests and Termite– AAC blocks is made of an inorganic materials which keep pests and termites at bay. This way, you don’t have to use harmful chemicals or sprays inside homes, to ensure hygiene and cleanliness.


Besides all the advantages of AAC blocks mentioned above, it might also interest you to know that these blocks have high compressive strength. Plus, they come in consistent sizes and shapes, so that walls look uniform and aesthetic.

Magicrete is a frontline manufacturer and supplier of these eco-friendly and sustainable blocks in India, and is all set to make the construction industry in India smarter.


7 Steps to Happiness and Productivity (Vaastu Tips for Your Home and Office)

Vaastu has been known as one of the most effective and widely used traditional sciences for setting home and office spaces for years. According to its directional rules, through Vaastu, one can experience constant good luck, happiness, and prosperity.


Vaastu Shastra (as it is known traditionally) is an ancient Indian science that is based on the arrangement of furniture, plants and other elements usually found within any indoor environment in the right direction that is conducive to positive influences on home life or/and the business. This also includes avoidance of certain arrangement patterns that are unfavorable to the happiness and prosperity of your family. One can say that Vaastu Shastra is the Indian equivalent of the Chinese Feng Shui.


Following the rules of Vaastu in your homes and office spaces is crucial so that you can keep bad luck and misfortune away and allow the positive vibrations to bring satisfaction to your work and family life equally.


Vaastu Shastra is a science that is prevalent all over India and is a study that is believed by people across the nation. Everything that is specified in the Vaastu Shastra has a scientific reason behind it, and nothing that it specifies is an outcome of blind faith or illogical misconceptions.


Although there are several rules encompassed by Vaastu, there are a few that you need to remember and implement in the interior design of both your home and office.


1) Treat a home like a home and an office like an office: It is important that you keep a distinct separation between your workplace and home elements. Your office should not have any of the home-related elements in there such as having dinner, any pets, TV or any other thing that you associate with the home environment. Similarly, you should not carry your work home with you. The reason is that Vaastu requires that the office and home energies do not mingle with each other, thus interfering with one another’s effectiveness.


2) North Is Up and Up Is Progress: Your home or office should always be located in the north direction. According to Vaastu, North is considered to be an auspicious direction that is conducive to progress and happiness. Therefore, when you are looking to buy a house or an office space, it is favorable to buy one that is located in the North direction.


3) Fire up the Energy in The South-East: According to Vaastu, the South-East of your home and office represent fire elements which are a symbolism for energy, enthusiasm, industriousness, and pro-activeness. This is the direction that is best suited for keeping your work-related electronics, especially your computers and your lamp. This goes for both your office space and your home. You can perhaps have the children’s study room or the library in the South-East direction of your house to ensure maximum productivity. However, positively avoid placing water elements such as a fountain in the South-East direction.


4) Keep It Clutter-Free: Clutter in your home or office represents confusion, chaos, and trouble which emanates a bit of negative energy. In fact, this can be tested on a personal level as whenever your room is cluttered, you cannot focus on the job properly and cannot get it done right, on time. According to Vaastu Shastra, the negative energy emanating from the clutter interferes with your productivity and hence, cluttering of a room or a workspace should be avoided at all costs.


5) Brahmasthan, the Centre: Brahmasthan, that is the centre of your house or office, is always to be kept empty and hence, free of obstacles. Working right in the middle of your house/office is bound to bring conflicts, pressure and problems in your work as well as your personal life.


6) Further the Toilet, the Better it is: According to the Vaastu Shastra, a toilet signifies bad energy for obvious reasons. Therefore, the location of your toilet should not be next to the wall of your work desk in your home or office. In fact, the lavatory should be away from any points of positive influence in your home.


7) Fountain in the North-East: The North-East corner of your home or office requires a water element such as an indoor fountain that will spread positive energy and help you focus better on your work. The water element in Vaastu is considered as a positive influence and has its significance in bringing positivity to your work and personal life. The only thing that you need to remember here is that it should not interfere with other positive elements and hence, should be located in the right place.


Although the Vaastu Shastra is expansive, it is more than enough when you follow these basic laws.



Magicrete’s contribution to SwasthBachche, Swasth Bharat programme

The SwasthBachche, Swasth Bharat programme by The Union Ministry of Human Resource Development (HRD) of India is a giant step towards taking care of children’s health and fitness.

Magicrete appreciates the efforts made by the UM of the HRD to enhance the overall wellbeing of Indian children by making physical and recreational activities mandatory in schools. And Magicrete is proud to make a special contribution to this commendable move undertaken by the government.

We at Magicrete are working towards a better tomorrow, by introducing product like AAC Blocks that aid sustainability.

As a leading manufacturer of green or eco-friendly building materials, Magicrete is promoting the use of AAC blocks or Autoclaved Aerated Concrete blocks made from recycled fly-ash, where fly-ash is a national waste. Used for residential, commercial and industrial buildings, these blocks are renewable, reusable and free from toxins. Their many benefits make AAC blocks ideal for the health and wellness of young children and babies too. They can be widely used in schools, preparatory schools, homes and so on.

How AAC blocks can prevent common health problems in children?

  • Problems from air pollution – Due to increasing air pollution, 35% of kids in India are afflicted with poor lung conditions. There are 15 to 20 million asthmatics in the country and 10 to 15% of them are children from 5 to 11 years of age. Not only are children more susceptible to respiratory problems, a massive spike of 300% has been noted in recent times. According to a research conducted by University of British Columbia, pregnant women exposed to air pollution give birth to babies who are prone to becoming asthmatic before the age of 6.
    • Solution with AAC blocks – AAC blocks are breathable and no air pollution is caused while manufacturing them, unlike clay bricks. Hence, the increased usage of these blocks can bring down air pollution significantly.
  • Problems from noise pollution –A child can be harmed both psychologically and physically when exposed to very loud noises. Often, school children have been diagnosed with high blood pressure if their schools are located in noisy areas. Noise also affects a child’s reading skills and concentration power, and hampers peaceful sleep.
    • Solution with AAC blocks –Since AAC blocks are soundproof, they reduce outside noises to a minimum, ensuring good sleep and mental condition in children. Their porous nature helps them absorb sound effectively, and hence they can be used in hospitals, hotels, offices, and government and private schools too.
  • Problems from fluctuating temperatures –In summers,children feel very uncomfortable in hot homes or schools. They are unable to sleep or study properly. And in winters, they often fall prey to common flu, runny nose, coughing and such. Extreme and fluctuating temperatures are often the cause of fevers too.
    • Solution with AAC blocks –These blocks are thermally insulated, and keep children comfortable in all weather conditions. They keep you cool in summer and warm in winters. As they are also fire resistant, they can save you from massive fire hazards.
  • Problems from moisture and pests –Walls infected with dew or mold can cause fungal infections in kids. Damp walls in schools and homes are hence a big problem. Insects and termites can cause many serious diseases in children and affect the overall hygiene of any residential or commercial building.
    • Solution with AAC blocks –AAC blocks are water resistant and hence make for walls that don’t encourage mildew or fungus. These blocks are resistant to pests and hence ensure a clean, healthy home or school.

More benefits of using AAC blocks

Magicrete’s AAC blocks are manufactured in a non-polluting manner, consume much less energy than traditional bricks and don’t contain any toxic ingredients. They are not just much lighter than clay bricks, but also more cost-effective to transport and use. They reduce the dead load of a building, making it possible to construct taller ones. As the blocks are lightweight, they also lessen the impact of earthquakes. It is easy to nail, drill, groove and mill these AAC blocks to suit individual needs, and they are available in various sizes. It is also convenient to install electrical and plumbing equipment in these blocks.

More on Magicrete

Magicrete Building Solutions is India’s frontline manufacturer of AAC Blocks, a technology that has turned over a new leaf in the construction Industry. A pioneer in green building materials, we were founded with the vision of introducing prefabricated construction technologies to the Indian construction and infrastructure Industry and over the years, we have regarded as a frontline producer of these blocks with two manufacturing unit in Gujarat and Haryana covering the strategic markets of West and North India respectively.


Magicrete was founded in 2008 by Alumni of the most prominent technical institutes in India including IIT Delhi, IIT Kharagpur and IIM Lucknow. With 800,000 CBM per annum production capacity and nationwide presence in AAC Blocks market.


Magicrete is a part of a conglomerate that has an aggregate turnover of over Rs. 5 billion and is into sector like chemicals, real estate and textiles. Asserting on innovation, we have an R&D team fully equipped with the required facilities. We have also put in place processes to trace each batch of product.


More on Swasth Bachche Swasth Bharat programme

It might interest you to know that initiated by KendriyaVidyalayaSangathan or KVS, the Swasth Bachche Swasth Bharat programme was devised to benefit more than 12 lakhs KVS students. It plans to make children, teachers and even parents aware about how crucial good health is and why every child must enjoy 60 minutes of playtime every day. Children of all ages and abilities will be covered by this programme, and different physical activities and recreational games will be introduced to them. Their performance will be tracked scientifically to boost their further development.

Magicrete Work Culture

Magicrete work culture

Magicrete Building Solutions is a frontline manufacturer of AAC blocks and a pioneer in green building materials in India.

The company was founded in India in the year 2008 by Sourabh Bansal, an IIT Kharagpur alumnus, along with Puneet Mittal, a qualified CA and Sidharth Bansal, an IIT Delhi alumnus. It has a workforce of about 300 and growing. The company has two manufacturing plants – one in Navsari near Surat, the other in Jhajjar, Haryana.

The company’s employees engage in many activities that increase their morale and productivity.

Our first women employee was Dipali Mevada; she is now an Assistant Manager at Magicrete. She has been an integral part of Magicrete since 2009. Through Magicrete, she has always got support for her personal and professional life. We provide maternity leave for women and Dipali took hers to care for her son till he was three months old.

Mr. Ankit Sheladiya is seen as the charm of the company; he always carries a sense of positive attitude towards work. He is an AGM at Magicrete.  He is an active and enthusiastic member of the company since 2012. He doesn’t see the tasks as work but as his own business.

The Assistant Brand Manager at Magicrete, Sonal Patel has played a significant role in making Magicrete stand out from the rest. She began her career at Magicrete in 2013 where she was given a platform to transform innovative theoretical ideas into practical branding. Magicrete provides flexible work timings and makes sure that the work place is also a fun environment.

We are proud to have a team that never backs down from a challenge, and one such person is Mr. Hardik Naik, and we are proud to have him as our Executive in marketing. He joined in 2015 as the youngest employee at Magicrete, but his maturity at handling work is commendable. Magicrete is considered as one of the finest places to work not only because of our supportive colleagues but also because of the new opportunities we present before them.

No one is more qualified to be the Katappa of Magicrete than Mr. Birju Thakkar. He is the EA to our MD. He joined Magicerete in 2012 and has dealt with every department of the company. He has a plethora of knowledge on how Magicrete works.

It’s hard to find an employee who can take both responsibilities and criticisms with utmost respect, but Magicrete ticks that box with Mr. Nitin Khairnar. He is our AGM at marketing and has been a loyal employee since 2013. He is a perfect all-rounder and the go-to-guy for any project.

With the digital and technological revolution in our lives, it’s important to keep an active online portfolio. We are proud to have Mr. Mitesh Somani as our IT backbone and he has always had a unique perspective to tackling problems and keeping the whole system working day and night. He has been with us since 2012.

Magicrete wouldn’t be such a stable platform without our General Manager, Payal Rao. She is such a positive person that she creates a positive atmosphere at Magicrete. She initially found Magicrete a challenging workplace but quickly adapted to the company. Magicrete has become a learning platform with good leadership that embraces new talent.

The opportunities are endless for those who want to grow. Senior colleagues are supportive towards the junior employees, and the same goes for the management. The management has created a challenging and dynamic work environment for the employees.


Amazing journey on Kissey Kamyabi Ke – Season 2


The path to success is never easy, but Magicrete has carved a special niche in the Indian construction industry today with its innovative green building materials like AAC Blocks, Block Joining Adhesive (MagicBond), MagicPlast (gypsum plaster), Precast Concrete and more. The AAC blocks are environment-friendly substitutes for traditional red clay bricks, and they make construction processes faster. Magicrete has also been very successful in producing steel-reinforced AAC walls. The company’s turnover is more than Rs. 100 crores presently, and a skilled and knowledgeable team of 300 professionals is taking it forward every day.

Though we already enjoy a significant customer base, appearing on the Zee News and Zee Business program Reliance Commercial Finance “Kissey Kamyabi Ke – Season 2 was a major milestone! Hosted by the famous actor Mr. Annu Kapoor, this show is a great platform for successful startups, entrepreneurs and businesses to share their journey and story. It gives them a chance to share their struggles, risks, profits and hopes and successes in front of millions. And it has worked wonders for Magicrete too.

Magicrete Director Mr. Sourabh Bansal’s story

Mr. Sourabh Bansal, our young yet extremely enterprising and creative director was the first to engage in an enlightening conversation with Mr. Annu Kapoor. Mr. Bansal said that the housing sector in India is almost as big as energy or agriculture and very important. Moreover, besides steel and cement, bricks are the third major cost component of a construction project. Bricks are a Rs. 50,000 crores worth sector, but unfortunately unorganized. Till now, there were no branded players in the market for bricks. Mr. Bansal said that while establishing Magicrete, his aim was to introduce something that would be completely unique and much better than clay bricks.     

He said that since traditional bricks have been used for ages in India, it was naturally challenging to bring in a unique product as that would involve convincing both builders and end users or homeowners about the advantages of any new technology. Hence, Magicrete’s product would have to be extraordinary. These blocks are 10 times better than bricks, according to Mr. Bansal.

Funding was the first challenge faced by Magicrete though. Luckily, Mr. Sourabh’s younger brother Sidharth, who is an IIM graduate, helped prepare a promising business plan. Fortunately, some Angel investors offered the seed money for the company and some debt fund was also raised from banks. The venture was then started with a debt and equity combination.

Mr. Annu Kapoor then asked how Magicrete penetrated the traditional brick market for the first time. Mr. Bansal said that he first tried to convince investors with the green or eco-friendly property of their product, AAC blocks. But that was not enough. So, he created a marketing collateral showing comparison between a 9-inch brick wall and 9-inch AAC wall. Through this, he showed how AAC blocks are 70% lighter than bricks, which leads to a significant saving in the amount of steel used. Hence, this would be a great benefit for developers.

Mr. Bansal also convinced developers with the thermal insulation property of AAC blocks. Houses made with these blocks stay cool in summers and warm in winters, providing adequate comfort to end customers.

Mr. Kapoor then questioned Mr. Bansal about the stability of these AAC blocks, as earthquakes are recurring incidents nowadays. Mr. Bansal explained that an earthquake’s impact is proportional to the weight of a building. Since AAC blocks are much lighter than bricks, they are more earthquake-resistant.

Mr. Bansal also mentioned that in 2008, Magicrete was the third AAC block producing plant in India. The total industry was worth Rs. 50 crores. And today, AAC blocks worth Rs. 2500 crores are being sold in the country! The government is also promoting the use of AAC or flyash bricks, and in future, these blocks might completely replace clay bricks.

According to Mr. Bansal, since builders these days have strict timelines for finishing buildings, they are increasingly adopting the use of AAC blocks. And Magicrete has many repeat customers due to the satisfaction their products deliver.

Magicrete’s co-founder Mr. Puneet Mittal’s story

Mr. Mittal is a successful CA and CS, and a huge help for Mr. Bansal. He started helping Magicrete from the very beginning, Mr. Mittal believed in commercializing the innovative product and convincing the end user that the use of AAC was budget-friendly.

Mr. Mittal also emphasized that word-of-mouth of publicity had helped them to grow phenomenally in a short span of time, when one builder benefited from the use of AAC and recommended it to others. Almost 75 to 80% projects in Western India are using this product now. Many large projects in Delhi NCR have started to adopt AAC blocks and the usage is spreading to some rural areas as well.

Reliance Commercial Finance Marketing Head Mr. Tapan Sampat’s opinion 

Mr. Sampat finds Mr. Sourabh Bansal’s story or Magicrete’s story and journey very inspiring. Mr. Sampat said that most SMEs don’t or can’t avail funding from traditional lenders like banks. He also said that without proper financing, no brilliant idea can be realized. And that is what he appreciates about Mr. Bansal in the way he approached different investors and banks for funding. Mr. Sampat also offered some advice for startups when they approach venture capitalists or Angel investors, and said that the different pros and cons of each lender must be considered. While some lenders limit the amount they lend, others expect higher stakes. Mr. Sampat also suggested that small and medium businesses can approach NBFCs like Reliance Commercial Finance for loans at attractive rates to boost their business. Mr. Sourabh Bansal was felicitated at the end of the show by Mr. Sampat, making it a memorable moment for Magicrete.

10 ways to build an environmentally friendly home

In today’s World, thinking about our nature and environment demands our attention more than it ever did before. As natural resources and fossil fuels continue to deplete and environment continues to get more polluted, human beings (the reason behind this) have started to gain some sense and begun to take strict measures to prevent such degradation. Home owners have begun to build more eco-friendly homes that are both modern and environment-friendly.

Constructing a home requires some serious thinking and planning, which is the job of an architect. These architects are trained to build nature-friendly houses with all the modern necessities that have aesthetic value and are energy efficient at the same time. Some small steps and variations in building a home can go a long way in protecting our nature; steps that are small, inexpensive and not so time-consuming. So, it is a viable option which should be considered before constructing a new home for you and your family.

Let’s start with the golden ten points which are as follows:

  1. Home Energy Audit

A professional can be hired to take a glance at your home and the waste of energy it costs you. The professional examines things like insulation from inside and outside, appliances efficiency and flow of air through windows, ventilators etc. It assists them in calculating the loss of energy in heating and cooling one’s home, which can be reduced by proper planning of your home’s structure. They also use thermal imaging and airflow measurements that can help in making your home more energy efficient. It may be a little expensive but can be a cost saver in the long run.


  1. AAC Blocks

AAC Blocks should be the first and foremost choice when building a home while keeping nature in mind. Highly recommended by industry experts, AAC blocks are the best available building blocks for your dream home and with AAC blocks you will never have to worry another day. These AAC blocks are cost-saving, light-weight, strong, earthquake and fire resistant, pest resistant, energy-efficient, act as a water barrier and have great acoustic properties. To know more, click here.



  1. Airflow is the key

Approximately twenty percent of the energy or air flow streams out of the gates and windows, which make a lot of cooling and heating energy go to waste. This happens because of gaps in the doors and windows. It can be because of the bad construction or in old houses where energy simply courses out of the holes that hurt the environment. When making a new home, control of air flow within four walls should be looked into carefully as it can save you big bucks on your energy bills.


  1. Investing in windows

One should consider investing in better insulated and better sealed windows which can fulfil your environmental concern. It will allow your cooling or heating energy within the required space and will subsequently cost you less. There are different types of windows available in the market to cater to this problem for varied budgets. One is multipane windows which use argon to fill in the spaces. U factor is the unit which is used to measure the insulation of your windows. A lower U factor guarantees better insulation than a higher U factor. These windows also come tinted which can reduce the energy needs quite a lot.


  1. Reflective insulation

As we know, sun’s rays and heat can creep into your house through ceiling, windows and doors. Reflective insulation will help you and your family remain cool in the harsh summers and will reduce your needs of using air conditioners.


  1. Understated lawn area

Use of fertilizers and other chemicals in growing grass and plants can affect the ground water and will make it polluted. Therefore, compromising the environment. The native plant should be planted in gardens which require less energy and can survive in the natural environment without the use of artificial energy. A small amount of grass will require less maintenance and less dependency on electrical appliances. Hence, saving limited and precious energy.


  1. Pervious Pavers

Old sewage system makes all the rain water go to waste. Using pervious pavers allows the water to be absorbed by the soil and thus channelizes it into the water streams which can save rain water from getting wasted.


  1. Check water heaters

According to research, as much as one-third of a house energy is used by water heating system. Upgrading to better water heaters may seem like an expensive affair, so for budget home owners, buying the right size of the water heater is the key.


  1. Modern thermostats

Modern thermostats can check the energy consumption and temperature of the surroundings which can help you save energy. Some models can even notify you via email of any fault in a home appliance.


  1. Investing in appliances

When purchasing a new piece of equipment for your home, firstly, keep in mind the energy ratings of the device. The perfect size is also a factor needed to be considered. Investing in appliances needs proper planning according to the needs and space on offer.

The Construction Saga of Magicrete

Govt. Projects

When the mobile phone apps that we use in our daily routine are being updated once in every week, why are we still sticking to the traditional methods which includes clay bricks and cement when it comes to construction

This thought pushed our co-founders Sourabh Bansal, Puneet Mittal and Sidharth Bansal to start a company, “MAGICRETE“, with a perfect mission and a clear vision.

Their mission was to increase the fabrication of unconventional construction equipments to be supplied to the Indian Construction Industry.

They brought the use of AAC blocks; dry mix products like block joining adhesives, gypsum plaster and ‘ready-to-use sand cement plaster'; precast products including beams, concrete blocks, columns and slabs – all of them, into broad daylight.

Magicrete has successfully completed many famous projects across the county. For instance,

  • The Lodha Imperia and Lodha Bellisimo, Mumbai.
  • Mukesh Ambani’s residence, Antilia, Mumbai.
  • India Bulls Finance Centre, Mumbai.
  • Rahul Raj Mall, Surat.


Magicrete takes immense delight in the construction of the government mega projects.

  1. Supreme Court Project, Pragati Maidan, New Delhi:

With the Supreme Court complex experiencing space crisis, the government has sanctioned a Rs. 884.30 crore project for the erection of an additional office building for the apex court to create sufficient room for the library, waiting areas and a car park. Magicrete will be the proud supplier of AAC blocks for this mega project.

  1. DDA project, Kalkaji, New Delhi:

The Delhi Development Authority has come up with a three- phased rehabilitation project for the slum dwellers in Kalkaji which was recently initiated. In this project too, the construction will use the AAC blocks from Magicrete.

  1. PNB headquarters, Dwarka, New Delhi:

The Punjab National Bank is standing in need of a new headquarters at Dwarka, New Delhi with super structured facilities. The AAC blocks for construction of this building will be supplied by Magicrete.

  1. High Court Project, New Delhi:

Our company takes great pride to announce that we will be supplying AAC blocks for the High Court construction project at New Delhi.


  1. IIM, Rohtak:

The Indian Institute of Management, Rohtak decided upon a quick shift to the new campus to carry forward the growth actions. In this regard, the institute has stated its priority to complete the first phase of the new campus. The institute has teamed up with Magicrete for the supply of AAC blocks for the construction of the new campus.


  1. DDA Project, Jasola, New Delhi:

The Delhi Development Authority’s new housing scheme proposal, which was earlier planned to be launched in the month of February, has been sent to the Lt. Governor for his nod. When approved, the construction will be using the AAC blocks from Magicrete.


  1. South Asian University, Maidangarhi:

The South Asian University, an international university which is currently functioning from Akbar Bhavan Campus in Chanakyapuri, New Delhi, is now being moved to Maidangarhi, South Delhi. For the construction of the new university site, the construction will be using the Magicrete AAC blocks as they are the best.


Magicrete is widely being recognized for their wide range of construction products, world class infrastructure and value added services.

Laying the foundations deep inside the earth, they have achieved operational excellence in 14 states including Gujarat, Rajasthan, Madhya Pradesh, Uttar Pradesh, Andhra Pradesh, Telangana, Haryana, Himachal Pradesh and Jammu and Kashmir.  And in no time, they will have covered the whole country, if this is the pace they move ahead with.

Ideal replacement for the traditional clay bricks in your home

Say No to Traditional Clay Bricks

Say no to the traditional clay bricks while you build your home and use the AAC blocks that are efficient and long lasting. AAC blocks are designed to provide you with higher safety and better infrastructure. Age old practices of constructing properties with the use of clay bricks has now been replaced by AAC blocks that offer various advantages and are also easy to use. AAC blocks are gaining importance as well as recognition in India; the blocks are light in weight and versatile for use. They are earthquake resistant and have higher strength, which is essential for your home. With the changing technology and increasing innovations across the construction sector, AAC blocks are here to make your job easier and your property stronger.

Magicrete is a pioneer in the manufacture of AAC bricks that are high in quality and precisely designed. They use a path breaking technology and offer ecofriendly construction materials that will provide the necessary strength to your building and also ensure that it remains cost efficient. Magicrete is committed to excellence and has worked for many successful construction projects across the Country. It caters to the growing need of AAC blocks across the country and provides premium services to them. It maintains consistent quality and offers customized solutions to the customers depending on their requirements.

Magicrete is the first AAC Company that provides complete walling solutions using state of the art technology and it offers a wide range of products. It is present in 14 States and 30 cities with its 2000 retail outlets. They have served more than 2000 projects and aim to reach out to more cities with the AAC blocks. Magicrete aims to educate individuals about the benefits of using AAC blocks in place of the traditional clay bricks and to reduce the overall cost of construction. They also have various satisfied clients across the country that vouch for their products and services. AAC blocks are easily available and they are light in weight which makes them easier to transport and use in the process of construction. With a high quality infrastructure and a cost efficient form of construction, AAC blocks are here to stay and the sooner you switch to it, the more benefits you will reap.

After a few years of construction, the exterior walls usually suffer due to the weather changes, which cause trouble on the exterior as well as the interior of the house. With the use of AAC blocks, your wall will remain intact and strong for a long duration and the exterior beauty of your house will remain the same for many years to come. With the use of AAC blocks, your house will remain earthquake resistant and you will be able to enjoy a stress free monsoon. The blocks are ideal to weather all the seasons and remain strong through the same. Most importantly, they are light in weight which makes it easier to carry them on the site of construction.