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Forbes – Cover Story – Hidden Gems – July 25, 2014

Magicrete: Building Blocks not Bricks: When Sourabh Bansal received an unusually large order of Lime from Sipora, a manufacturer of bricks & construction blocks in Pune, he was intrigued. Why would anyone need such a huge order of this building material?

Bansal, is the non-executive director of Raw Edge, a Surat based company that supplies chemical & minerals to industrial manufacturers. While investigating the reason behind Siporex large order, he cam upon a nascent market: Aerated Autoclave Blocks, stronger and more sustainable alternative to clay bricks. He started researching the brick markets and realized that, barring 3 or 4 manufacturers, vast majority of India uses the labor-intensive method of baking clay bricks in kiln.

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