Magicrete is one of India’s pioneering sustainability champions with the aim of replacing clay bricks that cause denudation to the cultivable soil with Aerated autoclaved concrete blocks that recycle fly-ash, a waste generated in steel furnaces.

There are several reasons why AAC blocks are beneficial for the environment. Right through the production of AAC, to their transport, to the construction of AAC-based structures and finally in the maintenance of AAC structure buildings, they contribute significantly to sustainability and reduction of carbon footprints.


The key raw material for AAC manufacturing is fly-ash, which is a waste from steel manufacturing. On the other hand, clay brick manufacturing uses cultivable soil reducing forest area. The production process itself requires at least 30% less energy compared to clay brick manufacturing and hence contributes directly to better carbon emission foot prints.


AAC bricks are significantly lighter than clay bricks for the same volume. Hence the cost of transporting these bricks to the construction spot is much lower yielding to savings in logistics cost. Also, light weight makes it more energy-efficient for the blocks to be transported to higher levels, leading to additional savings.

Water Requirement:

Magicrete AAC Blocks, MagicPlast and MagicBond are eco-friendly substitutes to clay bricks, plaster and cement joints respectively because they need very little water in the construction process. Since there are fewer joints in the AAC-related construction, and MagicPlast doesn’t need more than 24 hours of curing time, the water requirement is substantially reduced. In places like Gurgaon, where high court has forbidden usage of ground water for construction activities, AAC can reduce water consumption significantly.

Maintenance of AAC structures:

AAC structures have a very high thermal insulation index which means that the ambient temperature within these structures doesn’t change rapidly with the external temperature. Hence these structure remain relatively cooler in summers and warmer in winters – reducing the HVAC bill and heat requirements. Hence, AAC structures are recommended for a variety of structures including malls, high-rise, office complexes, schools, hospitals, stand-alone homes etc.